
Revolutionize your startup with "UX for Lean Startups" - Laura Klein's essential guide that transformed how entrepreneurs build products people actually want. Praised by top product managers for its irreverent humor and practical validation techniques that prevent costly development mistakes.
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Why do some products take off while others crash spectacularly despite having nearly identical features? The answer isn't about who has the best technology or the most funding-it's about who truly understands their users. In 2012, a revolution began that would fundamentally reshape how products get built. Companies from Airbnb to Dropbox discovered a counterintuitive truth: the fastest way to build a great product isn't to design everything perfectly upfront, but to test assumptions relentlessly with real users. This approach saved countless startups from the graveyard of failed ideas and transformed how even tech giants like Google and Facebook develop products. At its core lies a simple but powerful shift-treating every product decision not as a certainty but as a hypothesis waiting to be proven or disproven. What if the features you're convinced users need are exactly what they don't want?