
Discover why your brain sabotages your goals. "Unstoppable Brain" reveals the habenula - your motivation's kill switch - and offers the ITERATES framework to overcome it. A 2024 INDIES Award finalist blending Indigenous wisdom with neuroscience for lasting behavioral change.
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Why do we sabotage ourselves? You've been there-swearing off sugar on Monday, face-deep in ice cream by Wednesday. Starting that morning routine, only to hit snooze for three weeks straight. We blame willpower, discipline, laziness. But what if the real culprit is a pea-sized brain structure you've never heard of? Meet the habenula: your motivation's off switch. This tiny neural gatekeeper doesn't care about your New Year's resolutions or your carefully crafted vision board. When it detects failure, it simply shuts you down. Dr. Kyra Bobinet, a Harvard-trained physician who battled her own behavioral demons, spent decades unraveling this mystery. What she discovered changes everything we thought we knew about change itself.