
Discover why your brain sabotages your goals. "Unstoppable Brain" reveals the habenula - your motivation's kill switch - and offers the ITERATES framework to overcome it. A 2024 INDIES Award finalist blending Indigenous wisdom with neuroscience for lasting behavioral change.
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Have you ever felt like you're constantly chasing goals, counting calories, or obsessing over likes and followers, only to end up feeling frustrated and stuck? You're not alone. For years, I've been studying behavior change, and I've discovered that the very tools we use to motivate ourselves are often the ones holding us back. In this book, I'm going to share with you a groundbreaking discovery that has the potential to revolutionize the way we think about motivation and behavior change. It's called the habenula, a tiny part of our brain that acts as a failure detector and motivation kill switch. Understanding how it works is the key to unlocking lasting change in your life. But before we dive into the science, let me tell you a story. A few years ago, I was working with a patient who was struggling to lose weight. She had tried every diet and exercise program out there, but nothing seemed to stick. She'd lose a few pounds, only to gain them back and feel like a failure. Sound familiar? This cycle of short-term success followed by long-term frustration is what I call the performance trap, and it's at the heart of why so many of us struggle to make lasting changes in our lives.