
Unlock extraordinary leadership with Michael K. Simpson's transformative guide that's revolutionized Fortune 500 companies. With 50,000+ copies sold, this FranklinCovey masterclass reveals the surprising shift from managing to coaching that creates unstoppable teams. What potential remains untapped in your organization?
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Imagine walking into your annual review, expecting praise for your technical brilliance, only to discover your team members feel unsupported and underdeveloped. This scenario plays out in boardrooms worldwide, as Marshall Goldsmith's extensive 360-degree feedback research reveals: poor coaching consistently ranks among leaders' worst skills. Yet in today's knowledge economy, your success isn't measured by personal achievements but by how effectively you unlock others' potential. This insight forms the foundation of Michael K. Simpson's transformative approach that has reshaped leadership at organizations like Marriott, Nike, and Coca-Cola. The difference between good and great leaders? Great ones don't just direct - they develop. They understand that coaching isn't something they do occasionally; it's who they are continuously.