
Wall Street demystified! For 30+ years, this investor's bible has guided millions through market complexities. Now in its fifth edition, Little's legendary guide reveals why Booklist called it "an excellent introduction to stock market intricacies" - your essential roadmap to financial confidence.
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Let me take you on a journey to understand how stocks come into existence and how the stock market truly works. Imagine a young inventor named Charlie who has just created an innovative lightweight folding chair. Instead of selling his patents to a large furniture company, Charlie decides to turn his hobby into a full-fledged business. But he faces a significant challenge - he needs about $2 million to get started. This is where the concept of stocks begins. Charlie realizes he needs to divide his business into smaller pieces to attract investors. He decides to form a corporation, naming it the "New-Design Chair Company." The company issues 250,000 shares of stock, which are divided between Charlie and venture capitalists based on their agreed ownership and contributions. Now, why would anyone risk their personal savings to invest in Charlie's chair company? The answer is simple: profits. Charlie and his associates see an opportunity to make a good profit on each chair manufactured if the company meets its business objectives. This is the essence of capitalism - the potential for profit drives investment and fuels economic growth.