
Discover your authentic leadership with "True North," the business classic featuring insights from 125+ leaders including Howard Schultz and David Gergen. What inner compass guides today's most successful executives? This influential guide reveals why vulnerability - not perfection - creates truly transformative leadership.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Break down key ideas from True North into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill True North into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience True North through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

Get the True North summary as a free PDF or EPUB. Print it or read offline anytime.
Leadership isn't what it used to be. The command-and-control approach that dominated the 20th century has crumbled, exposed as unsustainable after the 2008 financial crisis. Today's emerging leaders - Gen X, Millennials, and Gen Z - demand workplaces aligned with their values and leaders who are genuine rather than authoritarian. What makes a leader effective in this new landscape? Not charisma, not style, but authenticity - the ability to lead from your core values and purpose, what Bill George calls your "True North." Think about it: companies like General Electric, once the epitome of traditional leadership under Jack Welch, eventually collapsed when their focus on short-term results proved hollow. Meanwhile, authentic leaders like Howard Schultz built Starbucks as "the quintessential people-based business" focused on human connection, and Kabir Barday transformed OneTrust into America's fastest-growing startup by prioritizing employee wellbeing. The contrast couldn't be clearer - authentic leadership produces better results because it builds trust through truth-telling, transparency, and consistent actions aligned with stated values. The journey to authentic leadership begins with understanding yourself. As the book wisely notes, "The hardest person you will ever have to lead is yourself." Only by undertaking this inner journey can you effectively guide others.