
In "The Wise Company," legendary management experts Nonaka and Takeuchi reveal how businesses like Honda thrive by prioritizing tacit knowledge over data. What if your organization's success depends not on spreadsheets, but on creating spaces where wisdom naturally emerges?
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Imagine a world where companies don't just accumulate knowledge but transform it into wisdom. This isn't some far-off utopia - it's the central premise of "The Wise Company," which arrives at a critical moment in business history. While companies like Kodak and Lehman Brothers collapsed despite possessing vast knowledge, others like Honda have thrived through continuous innovation spanning decades. The difference? Wisdom. In today's high-velocity business environment, discontinuity is the only constant. Twenty-five years ago, who could have predicted companies like Uber would dominate without owning cars? The solution lies in what Peter Drucker advocated: "making the future" - where companies envision different futures based on goals that serve the common good. This requires leaders who make contextual judgments, resist short-termism, and understand that companies only survive by creating unique futures while maintaining moral purpose. The Honda story exemplifies this journey - evolving from selling $4.85 clip-on bicycle engines in 1945 to delivering $4.85-million HondaJets in 2015, demonstrating how wisdom, not just knowledge, determines which companies will flourish.