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    Science of Selling by David Hoffeld Summary

    Science of Selling
    David Hoffeld
    3.99 (672 Reviews)
    BusinessPsychologyEntrepreneurship
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    Overview of Science of Selling

    Revolutionize your sales approach with David Hoffeld's science-backed methodology, named among "The 20 Most Highly-Rated Sales Books of All Time." What if the key to closing deals isn't charisma, but neuroscience? Daniel Pink calls it "terrific" - your brain-aligned selling blueprint awaits.

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    Best quote from Science of Selling

    “

    Time is your enemy in sales-the longer decisions take, the less likely they'll happen as situations change and priorities shift.

    ”
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    Key Takeaways

    1

    The Science Behind Why People Buy

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    Ever wonder why some salespeople consistently outperform others selling identical products? The answer isn't charisma or luck - it's science. After a decade of research synthesizing findings from social psychology, neuroscience, and behavioral economics, David Hoffeld discovered that traditional sales methods often directly contradict how humans actually make decisions. The evidence is striking: when companies implement science-based selling techniques, they've seen closing rates increase by up to 92% and revenue growth of 156%. This matters tremendously because today's buyers complete 60% of their purchasing research before ever engaging with sellers, leaving no room for error when salespeople finally get their opportunity. The problem runs deep - research shows only 37% of salespeople consistently perform effectively, while the remaining 63% engage in behaviors that actively reduce their performance. Most sales training remains stuck in outdated approaches, with 85-90% producing no lasting positive impact. Why? Because selling has traditionally focused on techniques rather than on how people actually buy. The persistent myth that extroverts make the best salespeople has been thoroughly debunked - research shows that ambiverts (those between introvert and extravert) generate the highest revenue, outperforming both introverts and extraverts by significant margins.

    2

    The Dual Pathways and Six Steps of Buying Decisions

    3

    Emotions: The Hidden Driver of Decisions

    4

    The Power of Strategic Questions

    5

    From Features to Meaningful Value

    6

    The Psychology of Commitment

    7

    Bringing Science to Your Sales Approach