
Avoid the "dumb tax" with Keith Cunningham's business masterclass that redefines success as thinking before acting. Warren Buffett's favorite business teacher reveals why avoiding stupid mistakes trumps brilliant ideas - a counterintuitive approach that's transformed thousands of entrepreneurs' decision-making processes.
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Here's a question that might sting a little: If you could erase your three worst financial decisions, how much wealthier would you be today? For most entrepreneurs, the answer is sobering. We don't fail because we lack intelligence or ambition-we fail because we pay what Cunningham calls the "dumb tax," the steep price of emotionally-driven decisions that seemed brilliant at 2 a.m. but look catastrophic in daylight. Warren Buffett, perhaps the world's shrewdest investor, credits his fortune not to genius moves but to avoiding colossal blunders. Business isn't a game of who makes the most brilliant plays; it's a contest of who makes the fewest stupid ones. The problem? When emotions spike, intellect plummets. That "opportunity of a lifetime" feels urgent, exciting, inevitable-until it drains your bank account and teaches you an expensive lesson. Napoleon Hill didn't write *Trust Your Gut and Grow Rich*. He wrote *Think and Grow Rich* because wealth flows from deliberate thinking, not impulsive reactions. The road less stupid isn't about having all the answers-it's about asking better questions before you act.