
In "The Reality Game," Samuel Woolley exposes how AI, deepfakes, and computational propaganda threaten democracy. Called "mind-blowing" by Jane McGonigal, this 2020 wake-up call asks: What happens when we can't distinguish truth from fiction - and who's already manipulating your reality?
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Imagine waking up to discover that your reality has been hacked. In 2018, Philippines President Rodrigo Duterte lashed out at Oxford University, calling it "a school for stupid people." Why? Because researchers had exposed his $200,000 expenditure on a social media manipulation army. This isn't science fiction-it's our new normal, where powerful figures deploy sophisticated digital tools to distort truth and silence critics. The line between real and fake has never been more blurred, and the consequences for democracy have never been more severe. What makes this digital manipulation particularly dangerous is how it exploits the very features social media platforms were designed to offer. These systems weren't built to distinguish between authentic and inauthentic engagement-a like is a like, whether from a real person or a bot. Platform algorithms prioritize engagement metrics, inadvertently amplifying manipulated content. This fundamental vulnerability has allowed bad actors to game these systems with relative ease, creating artificial virality for false narratives that can influence elections, undermine social movements, and fragment our shared reality. The tactics have democratized over time. While powerful political groups run the most pervasive campaigns, even ordinary users can now pay for bot amplification-some costing as little as $50 for 10,000 fake engagements. The ultimate goal isn't just to influence votes but to confuse, polarize, and disenchant the public entirely.