
Discover the science behind why we delay and how to finally conquer it. Piers Steel's evidence-based formula (Motivation = Expectancy x Value / Delay x Impulsiveness) has transformed productivity for thousands. Brian Johnson calls it "heroic" - what could you accomplish without procrastination holding you back?
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Procrastination. We've all been there. That nagging task you keep pushing off, the important project that never seems to get started, the goals that remain perpetually out of reach. As a researcher who has spent over a decade studying the science of motivation and procrastination, I've seen firsthand just how widespread and damaging this habit can be. Did you know that over 95% of people admit to procrastinating at least occasionally? Or that the average person procrastinates for about 2 hours out of every 8-hour workday? The costs are staggering - procrastination leads to increased stress, poorer health outcomes, financial troubles, and billions in lost productivity each year. But here's the good news: procrastination is not an immutable character flaw. It's a habit that can be understood and overcome. In this book, I'll share the insights from my research and introduce you to a powerful tool - the Procrastination Equation - that can help you finally stop putting things off and start getting stuff done.
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