
Discover "The ONE Thing" - the 12-award-winning productivity bible translated into 26 languages. What's the single domino that will topple all your goals? Brandon Turner calls it life-changing. Multitasking is a myth - what's your ONE thing?
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Break down key ideas from The ONE Thing into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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What if the secret to extraordinary success isn't doing more, but doing less? Consider this: Apple became one of the world's most valuable companies not by creating hundreds of products, but by obsessing over a handful. When Steve Jobs returned in 1997, he slashed 70% of their offerings to focus on just four computers. That singular focus transformed a near-bankrupt company into a trillion-dollar empire. This counterintuitive truth-that less can create more-lies at the heart of a simple yet revolutionary question: "What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?" This question has the power to cut through the noise of our distracted, overwhelmed lives and point us toward what truly matters.