The NFT Handbook by Matt Fortnow and QuHarrison Terry Summary

The NFT Handbook provides a step-by-step guide to creating, selling, and buying non-fungible tokens (NFTs) without requiring technical expertise. It covers blockchain basics, minting processes, marketplace strategies, and scam prevention, while explaining the value of NFTs in art, gaming, and collectibles. Authors Matt Fortnow and QuHarrison Terry combine legal, entrepreneurial, and marketing insights to demystify NFT creation and investment.

This book is ideal for entrepreneurs, digital artists, collectors, and crypto newcomers seeking to leverage NFTs. It’s tailored for creatives exploring monetization, investors navigating NFT markets, and marketers building Web3 communities. With non-technical language, it serves both beginners and those familiar with blockchain.

Yes—it remains relevant for its actionable frameworks on NFT creation, royalties, and community-building. Despite market volatility, its principles on scarcity, ownership, and blockchain utility apply to emerging trends like AI-generated art and metaverse assets.

The book details creating NFTs from concept to minting: selecting content (art, music, etc.), designing metadata, setting royalties, and using platforms like OpenSea. It emphasizes legal considerations (copyrights) and technical steps (smart contracts, gas fees), ensuring creators avoid common pitfalls.

Strategies include pricing models (fixed vs. auctions), building exclusivity through limited editions, and leveraging social media for promotion. The authors stress the importance of storytelling and audience engagement to drive demand.

It simplifies blockchain fundamentals, focusing on Ethereum’s role in NFT transactions. The guide explains gas fees—transaction costs on the network—and offers tips to minimize expenses, such as minting during low-traffic periods.

The authors advise verifying NFT authenticity (checking contract addresses), using secure wallets, and researching sellers’ reputations. They highlight red flags like unrealistically low prices and opaque ownership histories.

It underscores the role of platforms like Twitter and Discord in fostering engaged communities. Tactics include exclusive drops for followers, collaborative projects, and transparent communication to build trust and loyalty.

The book explains how creators can embed ongoing royalties (e.g., 5–10%) into smart contracts, ensuring earnings from secondary sales. It compares royalty policies across major marketplaces like Rarible and Foundation.

While focusing on core principles, it identifies drivers like celebrity endorsements, brand collaborations, and cultural shifts toward digital ownership. The 2025 update addresses AI’s impact on generative NFT art.

Some note it prioritizes practicality over deep technical analysis, which may disappoint advanced users. Others highlight evolving regulations post-2023 not covered in earlier editions, urging readers to supplement with recent legal resources.

Unlike code-heavy manuals, Fortnow and Terry prioritize accessibility, blending entrepreneurial advice with step-by-step processes. It’s often paired with The Bored Ape Gazette for cultural context or Mastering Ethereum for technical depth.