NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens by Matt Fortnow and QuHarrison Terry Summary

1. NFTs establish digital ownership through blockchain's immutable proof of authenticity.
2. Choose NFT platforms based on audience size, fees, and blockchain compatibility.
3. Transition from fungible crypto to unique NFTs for verifiable digital scarcity.
4. Set royalty percentages during minting to earn from future resales automatically.
5. Source NFT content from original creations or licensed IP to avoid infringement.
6. Ethereum gas fees dictate optimal minting times for cost-effective NFT launches.
7. Smart contracts encode ownership rights, unlockable content, and transfer conditions permanently.
8. Build NFT value through community engagement, rarity tiers, and nostalgic brand partnerships.
9. Secure wallets with seed phrases before transacting on NFT marketplaces like OpenSea.
10. Matt Fortnow prioritizes utility-driven NFTs over speculative hype for long-term value.
11. Verify NFT copyrights and intellectual property status before purchasing collectibles.
12. Avoid NFT scams by verifying contract addresses and creator reputations first.

About the Author

Matt Fortnow and QuHarrison Terry, co-authors of The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens, are renowned blockchain innovators and bestselling authors specializing in demystifying Web3 technologies.

Fortnow, an entertainment lawyer-turned-entrepreneur, co-founded Commissioner.com (acquired by CBS Sports) and designed official NFTs for iconic brands like the Three Stooges.

Terry, a four-time LinkedIn Top Voice in Technology and Head of Growth Marketing at Mark Cuban Companies, co-created 23VIVI, the first blockchain-powered digital art marketplace. Their book merges practical NFT strategies with insights into blockchain’s cultural impact, reflecting their combined decades of experience in tech ventures and digital ownership frameworks. Terry also co-authored The Metaverse Handbook, exploring blockchain’s role in virtual worlds.

The authors have been featured in WIRED, Forbes, and CNN, with their works translated into over 20 languages. The NFT Handbook has become a global resource, empowering readers across 150+ countries to navigate the digital collectibles revolution.

FAQs About This Book

What is The NFT Handbook by Matt Fortnow about?

The NFT Handbook provides a step-by-step guide to creating, selling, and buying non-fungible tokens (NFTs) without requiring technical expertise. It covers blockchain basics, minting processes, marketplace strategies, and scam prevention, while explaining the value of NFTs in art, gaming, and collectibles. Authors Matt Fortnow and QuHarrison Terry combine legal, entrepreneurial, and marketing insights to demystify NFT creation and investment.

Who should read The NFT Handbook?

This book is ideal for entrepreneurs, digital artists, collectors, and crypto newcomers seeking to leverage NFTs. It’s tailored for creatives exploring monetization, investors navigating NFT markets, and marketers building Web3 communities. With non-technical language, it serves both beginners and those familiar with blockchain.

Is The NFT Handbook worth reading in 2025?

Yes—it remains relevant for its actionable frameworks on NFT creation, royalties, and community-building. Despite market volatility, its principles on scarcity, ownership, and blockchain utility apply to emerging trends like AI-generated art and metaverse assets.

How does The NFT Handbook explain creating NFTs?

The book details creating NFTs from concept to minting: selecting content (art, music, etc.), designing metadata, setting royalties, and using platforms like OpenSea. It emphasizes legal considerations (copyrights) and technical steps (smart contracts, gas fees), ensuring creators avoid common pitfalls.

What are the key strategies for selling NFTs from The NFT Handbook?

Strategies include pricing models (fixed vs. auctions), building exclusivity through limited editions, and leveraging social media for promotion. The authors stress the importance of storytelling and audience engagement to drive demand.

How does the book address blockchain and Ethereum gas fees?

It simplifies blockchain fundamentals, focusing on Ethereum’s role in NFT transactions. The guide explains gas fees—transaction costs on the network—and offers tips to minimize expenses, such as minting during low-traffic periods.

What does The NFT Handbook say about avoiding NFT scams?

The authors advise verifying NFT authenticity (checking contract addresses), using secure wallets, and researching sellers’ reputations. They highlight red flags like unrealistically low prices and opaque ownership histories.

How does the book approach NFT communities and social media?

It underscores the role of platforms like Twitter and Discord in fostering engaged communities. Tactics include exclusive drops for followers, collaborative projects, and transparent communication to build trust and loyalty.

What are the royalty mechanics discussed in The NFT Handbook?

The book explains how creators can embed ongoing royalties (e.g., 5–10%) into smart contracts, ensuring earnings from secondary sales. It compares royalty policies across major marketplaces like Rarible and Foundation.

How does The NFT Handbook analyze NFT market trends?

While focusing on core principles, it identifies drivers like celebrity endorsements, brand collaborations, and cultural shifts toward digital ownership. The 2025 update addresses AI’s impact on generative NFT art.

What critiques exist about The NFT Handbook?

Some note it prioritizes practicality over deep technical analysis, which may disappoint advanced users. Others highlight evolving regulations post-2023 not covered in earlier editions, urging readers to supplement with recent legal resources.

How does The NFT Handbook compare to other NFT guides?

Unlike code-heavy manuals, Fortnow and Terry prioritize accessibility, blending entrepreneurial advice with step-by-step processes. It’s often paired with The Bored Ape Gazette for cultural context or Mastering Ethereum for technical depth.