
In "The Good-Enough Life," Princeton professor Avram Alpert challenges our obsession with greatness. Featured in Financial Times' notable books of 2022, this controversial manifesto asks: What if contentment, not excellence, creates the most equitable society? Readers call it their annual must-read for profound perspective shifting.
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Consider this: you've spent years climbing toward success, checking boxes society told you mattered, yet the finish line keeps moving. Maybe you got the promotion but lost sleep. Maybe you achieved the body but gained anxiety. Maybe you built the career but missed your kid's childhood. Here's a radical thought-what if the problem isn't that you haven't achieved enough, but that you've been sold a fundamentally broken vision of what life should be? We live inside what might be called the "greatness trap." From Silicon Valley to Wall Street, from Instagram influencers to academic superstars, our culture operates on a seductive but poisonous premise: exceptional individuals can transcend life's imperfections if properly rewarded with wealth and power. Parents push children toward elite universities. Companies worship "10x performers." Media celebrates billionaire origin stories. The unspoken promise? Work hard enough, be talented enough, and you too can join the exceptional few. But here's what nobody tells you: this is a rigged game with mathematical certainty. Only a handful can attend Harvard. Only one startup becomes the next unicorn. Even when we reject material wealth as the scoreboard, we simply transfer our obsession elsewhere-to intellectual prestige, social media followers, or spiritual enlightenment. The treadmill never stops; the finish line never arrives.