
The definitive startup playbook built on 10,000 founder stories. Endorsed by Apple's Guy Kawasaki and YouTube's Chad Hurley, Wasserman's research reveals the hidden "people problems" that sink 65% of ventures. What early decision are you about to get catastrophically wrong?
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What if I told you that the biggest threat to your startup isn't your competitors, market conditions, or even a flawed product? Here's a startling reality: 65% of startup failures come from internal implosion-conflicts between founders, poor early decisions, and power struggles that tear companies apart from within. Think about that. While you're obsessing over product-market fit and customer acquisition, the real danger is sitting right next to you at the conference table. This isn't speculation. After studying nearly 10,000 founders over a decade, a clear pattern emerges: entrepreneurship is less about brilliant innovation and more about navigating a minefield of predictable dilemmas. Tech titans like Mark Zuckerberg and Reid Hoffman have called this research essential reading they wish they'd encountered before launching their ventures. From Twitter's Evan Williams to countless others, the same traps ensnare passionate founders who believe their vision and drive will overcome any obstacle. The uncomfortable truth? Your early decisions create ripple effects that can sink your ship years later, and most founders are completely blind to what's coming.