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    The 1% Windfall by Rafi Mohammed Summary

    The 1% Windfall
    Rafi Mohammed
    3.91 (640 Reviews)
    Business
    Entrepreneurship
    Finance
    Overview
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    Overview of The 1% Windfall

    Discover why a mere 1% price adjustment can boost profits by 11%. Rafi Mohammed's strategic pricing bible has transformed corporate America, earning praise from Scholastic's Richard Spaulding. What small pricing tweak could revolutionize your business tomorrow?

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    Key Takeaways

    1

    The Hidden Lever That Could Transform Your Bottom Line

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    What if someone told you there's a single business lever that could boost your profits by 20%-without spending a dime on new equipment, hiring more staff, or launching expensive marketing campaigns? Sounds too good to be true, right? Yet research on the Global 1200 companies reveals that a mere 1% improvement in pricing increases operating profits by an average of 11%, with some companies seeing gains exceeding 100%. Despite this staggering potential, most businesses treat pricing like an afterthought, slapping cost-plus markups on products or nervously matching competitor prices. This approach leaves enormous value on the table-value that belongs to both companies and their customers when pricing is done strategically.

    2

    Thinking Like Your Customer, Not Your Accountant

    3

    The Flower That Captures Every Customer

    4

    Activating Customers Who Like You But Won't Buy

    5

    Creating Versions That Serve Everyone

    6

    The Art of Different Prices for Identical Products

    7

    Your Pricing Action Plan Starts Today