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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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What if everything you believed about your brain was wrong? For centuries, scientists thought our brains were fixed machines with predetermined capabilities-especially after childhood. But Dr. Michael Merzenich's groundbreaking research has shattered this myth, revealing that our brains continuously rewire themselves throughout our entire lives. This phenomenon, called neuroplasticity, means your brain forms new neural connections and prunes unused ones daily-a process remarkably under your control through deliberate practice and focused attention. Consider David's extraordinary story. Despite normal intelligence, he never spoke a single understandable word throughout childhood. By his 20th birthday, he remained completely nonverbal, with experts having written off his chances of ever speaking normally. When Merzenich's team discovered David had a severe auditory processing disorder-his brain only crudely encoded word sounds-they designed intensive computer-based training targeting this specific deficit. Within three months, David began speaking. A year later, his speech was nearly indistinguishable from normal. Through focused training, he had physically rewired his brain, creating entirely new functional abilities in adulthood. This capacity for change extends beyond speech to virtually every aspect of cognition. Your brain's plasticity drives both skill development and decline-and you can harness this power at any age, whether 25 or 85.