
Unlock the hidden power of data you already possess. In "Sexy Little Numbers," Ogilvy's Dimitri Maex reveals how companies transform existing metrics into profit engines. What overlooked numbers in your business could be worth millions? The book that made data-driven marketing irresistibly accessible.
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Every time you scroll through your social media feed, search for a product online, or stream your favorite show, you're leaving behind a trail of digital breadcrumbs. These tiny fragments of data-what you click, what you ignore, how long you linger-are being woven together into a remarkably accurate portrait of who you are and what you want. This isn't science fiction or dystopian surveillance; it's the new reality of marketing, where the most successful companies have learned to listen to what numbers whisper about human behavior. The transformation from gut-instinct advertising to precision-targeted marketing represents one of the most profound shifts in business history, turning an industry once dominated by creative hunches into a discipline where every decision can be tested, measured, and optimized. What makes this revolution truly powerful isn't just the technology-it's the fundamental insight that data, when properly understood, reveals truths about customers that even they don't fully recognize about themselves.