
Discover how humans conquered Earth through shared myths in "Sapiens." Endorsed by Gates, Zuckerberg, and Obama, this global phenomenon reveals why our ability to believe fiction - from money to religion - might be humanity's most powerful evolutionary advantage.
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Imagine being just another animal in the African savanna, no more significant than fireflies or jellyfish. This was Homo sapiens 70,000 years ago-unremarkable apes until something extraordinary happened. What propelled us to planetary dominance wasn't our physical strength or even our brain size (Neanderthals had larger brains), but a cognitive revolution that rewired our minds. The game-changer? Our unique ability to create and believe in shared fictions. While other animals can communicate about tangible realities ("Lion approaching!"), only humans can discuss things that don't physically exist. Could you convince a chimpanzee to give you a banana by promising paradise after death? Of course not. Yet humans organize massive cooperative systems around precisely such abstract concepts. This capacity for collective imagination-believing in gods, nations, corporations, human rights, and money-allowed us to cooperate flexibly in unlimited numbers. Ants cooperate by the millions but in rigid, programmed ways. Chimps cooperate flexibly but only in small groups. Only sapiens combine both flexibility and mass cooperation. Consider Peugeot. If all its factories burned down and employees were fired, the company would still exist as a legal fiction that could rebuild everything. This ability to live simultaneously in physical reality and an imagined reality gave us unprecedented adaptive advantages, creating a fast lane for cultural evolution that bypassed the slow lane of genetic change.