
In "Rejection Proof," Jia Jiang transforms 100 deliberate rejections into a masterclass on resilience. His Olympic-logo donut request went viral, proving rejection isn't personal - it's just opinion. What outlandish request could transform your life?
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What does success look like when you've achieved the American Dream but feel utterly hollow inside? A six-figure corporate salary, a beautiful home, a loving wife expecting your first child-these should signal victory, not defeat. Yet on July 4, 2012, that's exactly how one entrepreneur felt when investors rejected his startup idea. The pain wasn't just professional disappointment; it was existential crisis. For someone who'd idolized Bill Gates and Thomas Edison since childhood in Beijing, who'd left his homeland at sixteen to chase innovation in America, this rejection felt like a death sentence for his identity. This moment could have ended his entrepreneurial journey entirely. Instead, it sparked something unexpected: a decision to pursue rejection deliberately. After discovering "Rejection Therapy"-a game where people intentionally seek rejection to build immunity-he committed to 100 consecutive days of rejection attempts, all video-recorded and shared online. The first attempt? Asking a security guard to borrow $100. Heart pounding, palms sweating, he made his request. When the guard asked "Why?" he panicked and fled without explanation. Watching the footage later revealed a terrified man who'd missed a golden opportunity to engage. Fear had transformed him into someone unrecognizable-and that realization changed everything. Each rejection attempt built confidence incrementally, teaching him to maintain conversation even when denied, preparing him for what would become an internet sensation.