Ready, Fire, Aim by Michael Masterson Summary
Masterson's "Ready, Fire, Aim" revolutionizes entrepreneurship with its counterintuitive approach: launch quickly, perfect later. Embraced by business leaders for its four-stage growth framework, this guide has transformed countless startups into $100 million enterprises. Why perfect when you could be profiting?
About the author
Michael Masterson, pen name of entrepreneur and bestselling author Mark Ford, delivers actionable business wisdom in *Ready, Fire, Aim: Zero to $100 Million in No Time Flat*. A serial entrepreneur with four decades of experience building multinational companies, Masterson specializes in scaling businesses through direct-response marketing strategies. The book distills his proven framework for rapid growth, reflecting his hands-on experience leading ventures across retail, publishing, and real estate sectors. As chief growth strategist for Agora, Inc. since 1993, Masterson shaped countless successful marketing campaigns and mentored top-tier copywriters through his *Accelerated Program for Six-Figure Copywriting*. His financial advice column in *Early to Rise* reached 200,000+ subscribers, while previous bestsellers like *Automatic Wealth* and *Seven Years to Seven Figures* established his reputation for turning complex concepts into executable plans. *Ready, Fire, Aim* became a *Wall Street Journal* and *New York Times* bestseller, solidifying Masterson’s status as a thought leader in entrepreneurial strategy. Beyond writing, he’s active in international real estate development and philanthropic art collection.
From Columbia University alumni | built in San Francisco
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
12117"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
12108"Reading used to feel like a chore. Now it’s just part of my lifestyle."
25417"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
964.5K"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
20116"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
37483"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
12117"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
12108"Reading used to feel like a chore. Now it’s just part of my lifestyle."
25417"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
964.5K"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
20116"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
37483"Makes me feel smarter every time before going to work"
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