
Transform your construction business from financial chaos to profit machine. Shawn Van Dyke's industry-changing system has contractors working just 10-15 hours weekly while maintaining profits. The secret? A 7-sector model that treats your business like a well-functioning human body.
Shawn Van Dyke, author of Profit First for Contractors, is a construction business coach and profitability strategist who has transformed countless contractors into confident entrepreneurs. With over two decades of firsthand experience owning and operating construction businesses, Van Dyke bridges the gap between craftsmanship and business acumen through his actionable financial frameworks. His book merges construction-specific insights with cash-flow management principles, offering contractors a system to guarantee profits, eliminate debt, and streamline operations.
Van Dyke further solidified his authority with The Paperwork Punch List (available on this site), a free guide that solves core administrative challenges in construction businesses.
As founder of the Built to Build Academy®, he delivers on-demand training and coaching programs used globally by contractors and trade professionals. A sought-after keynote speaker featured at events like the International Builders’ Show, Van Dyke’s contrarian approach to profit-first strategies has made his work required reading for contractors seeking financial stability. Profit First for Contractors remains a top-rated Amazon business guide, consistently ranking among the most recommended resources in construction management.
Profit First for Contractors adapts Mike Michalowicz’s Profit First system for construction businesses, teaching contractors to prioritize profit by allocating income to dedicated accounts before covering expenses. Shawn Van Dyke provides a step-by-step framework to escape the "Craftsman Cycle" (chronic unprofitability) through financial discipline, markup/margin clarity, and cash flow management. The book includes real-world examples, bank account structuring strategies, and actionable pricing formulas.
This book is essential for construction business owners, contractors, and subcontractors struggling with cash flow or inconsistent profits. It’s particularly valuable for those who underprice services, confuse markup with margin, or lack financial systems. New contractors will gain foundational money-management skills, while seasoned professionals learn to systematize profitability.
Yes—it offers a proven framework to transform financially unstable contracting businesses into profitable enterprises. Van Dyke’s construction-specific adaptations (e.g., job costing, subcontractor management) make it more actionable than generic financial guides. Readers praise its clear steps to set profit targets, pay owners fairly, and avoid common pricing pitfalls.
The Craftsman Cycle describes a destructive pattern where contractors:
Van Dyke argues this cycle persists due to poor financial habits, not lack of skill or effort. Breaking it requires prioritizing profit allocations and adopting disciplined cash management.
Traditional: Sales – Expenses = Profit
Profit First: Sales – Profit = Expenses
This inversion forces contractors to treat profit as a non-negotiable expense. By allocating predetermined percentages to a Profit Account first (e.g., 5-15% of revenue), businesses build sustainable margins. Remaining funds are divided into Owner’s Pay, Taxes, and Operating Expenses accounts.
Van Dyke advises five separate accounts:
This structure creates financial visibility and spending constraints.
Unlike traditional models where owners get paid last, this dedicated account ensures:
Van Dyke emphasizes this as foundational to escaping the Craftsman Cycle.
The book provides formulas and rules of thumb to:
Example: A 50% markup on $10,000 costs yields $15,000 revenue, but only 33% gross margin.
Yes—Van Dyke shares case studies of contractors who:
These examples demonstrate the system’s scalability for small crews and multi-million-dollar firms.
Some contractors find:
Van Dyke addresses these by providing transition timelines and negotiation scripts for value-based pricing.
Van Dyke’s version adds construction-specific tactics:
It also simplifies financial terms for contractors without accounting backgrounds.
Van Dyke recommends a 90-day rollout:
Most contractors see improved cash flow within 60 days, with full profitability in 6-12 months.
With rising material costs and labor shortages, contractors face thinner margins than ever. Van Dyke’s system helps businesses:
Updated case studies in recent editions address AI estimating tools and remote team management.
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You can't sell your way out of a broken system.
We spend whatever we have.
Being busy is mistaken for being profitable.
Markup and margin are distinct financial concepts.
Healthy contractors need at least 10% net profit.
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You're a master at your craft. Your customers love your work. You're booked months in advance. Yet somehow, the money keeps slipping through your fingers. Sound familiar? This paradox plagues countless contractors who find themselves trapped in what Shawn Van Dyke calls "the craftsman cycle" - perpetually busy yet broke. The journey typically starts innocently: a skilled tradesperson takes side jobs, prices them based on current wages plus a little extra, and eventually leaps into full-time business ownership. Despite growing revenue, money disappears quickly on employees, materials, and overhead. Soon you're living project-to-project, mistaking being busy for being profitable, when in reality, each underpriced job pushes you further from financial stability. The traditional accounting formula (Sales - Expenses = Profit) fuels this cycle by treating profit as an afterthought. It goes against human nature (we spend what's available), prioritizes top-line growth over profitability, and requires complex accounting knowledge most contractors don't have time to master. What if there was a simpler way? A system that works with natural behaviors, instantly reveals business health, and clearly shows what can be spent versus what must be reserved?