
In "Powershift," FUBU founder Daymond John reveals how to transform influence, negotiation, and relationships into unstoppable success. Featuring insights from Mark Cuban and Kris Jenner, this playbook teaches what "Shark Tank" won't - how to make people want what you're selling before you open your mouth.
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You're locked in a standoff with someone who knows exactly which emotional buttons to push. They're relentless, strategic, and completely unafraid to use tears as leverage. Just when you think you've held your ground, you realize you're not in a boardroom at all - you're negotiating with a determined three-year-old about wearing a princess tiara to tea time. This is how Daymond John opens his masterclass on power: by reminding us that influence isn't reserved for corporate titans. It lives in every interaction, every relationship, every moment when we choose to step forward or step back. Since building FUBU from his mother's basement into a global empire, John has become something of a modern-day philosopher on success. His insights reach far beyond fashion - they've shaped how millions think about opportunity, negotiation, and personal transformation. What makes his approach revolutionary isn't complexity, but clarity: power isn't something you're born with. It's something you activate. Think about the pivotal moments in your life - not the graduations or promotions, but those quiet turning points when everything shifted. A powershift is exactly that: the instant you recognize your ability to transform a situation and actually do it. It's not manipulation or force. It's understanding that you possess more influence than you realize, and choosing to use it deliberately.