Power Up: How Smart Women Win in the New Economy book cover

Power Up

How Smart Women Win in the New Economy

Magdalena Yesil
3.89(153 Reviews)

Overview of Power Up

In "Power Up," Silicon Valley pioneer Magdalena Yesil reveals how women can thrive in tech's male-dominated landscape. Endorsed by Google's Eric Schmidt as "required reading," this guide offers strategies for managing workplace dynamics that even World Economic Forum leaders consider essential for career success.

Key Themes in Power Up

  • navigating male-dominated spaces
  • immigrant work ethic
  • venture capital mindset
  • radical professional ownership
  • resilience through failure

Quotes from Power Up

  • Success in business is about having the courage to fail.

  • Competitors are inevitable.

  • It is time for you to be a full-time entrepreneur.

  • You can hedge risk, you can't hedge commitment.

  • Powered-UP women take ownership of their careers.

Characters in Power Up

  • Magdalena YesilAuthor, Salesforce's first investor and founder
  • Parker HarrisCo-founder of Salesforce and software developer
  • Clara ShihCEO of Hearsay and Starbucks board member

About the Author

About the Author of Power Up

Magdalena Yesil is the bestselling author of Power Up and a trailblazing entrepreneur, venture capitalist, and technology pioneer. Her book, a guide to navigating the modern tech-driven economy, draws on her three decades of experience founding and investing in groundbreaking companies like Salesforce, where she was the first investor and founding board member.

Yesil’s career spans semiconductors, SaaS, and fintech, with leadership roles at firms such as UUnet, CyberCash, and MarketPay, which earned her Red Herring’s Entrepreneur of the Year award. She currently serves on the boards of SoFi, Smartsheet, and Zuora, leveraging her expertise to shape high-growth tech enterprises.

Featured in Julian Guthrie’s Alpha Girls—now being adapted into a television series—Yesil is a vocal advocate for women in leadership and co-founded Broadway Angels, a prominent female investor group. A Stanford-trained electrical engineer, she blends technical acuity with strategic vision, offering actionable insights for professionals in Power Up. The book has remained a business bestseller since its 2017 release, cementing Yesil’s reputation as a trusted voice in entrepreneurship and innovation.

Download Summary of Power Up

Get the Power Up summary as a free PDF or EPUB. Print it or read offline anytime.

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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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483

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