
"Pitch Like Hollywood" transforms business presentations using film industry secrets. Psychology professor Desberg and screenwriter Davis blend Hollywood storytelling with anxiety-management techniques used by Apple and Boeing executives. Ever wonder why some pitches captivate while others fall flat? This book reveals the science behind unforgettable persuasion.
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Imagine standing before NBC president Brandon Tartikoff at Quincy Jones' birthday party, delivering an impromptu pitch that gets bought on the spot-that's exactly how "The Fresh Prince of Bel-Air" was born. Meanwhile, established actor Charles Grodin couldn't even get producer Alan Ladd Jr. to listen to his screenplay during lunch. What made the difference? It wasn't just the quality of ideas but how they were pitched. The most brilliant concept can fall flat without effective delivery, while even simple ideas can captivate when pitched masterfully. Successful pitching combines storytelling that makes people "lean in" with persuasion strategies that bypass our natural resistance to new ideas. Whether you're selling a screenplay, a business proposal, or yourself in a job interview, the psychology of pitching follows the same fundamental principles.