
In "Open," Johan Norberg reveals how societies flourish through trade and innovation, yet risk destruction through tribalism. Praised by economists worldwide, this timely manifesto shows why Athens thrived while others stagnated. What ancient civilization's openness tripled its population and income?
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A glacier in the Italian Alps released its secret in 1991: a man who had been frozen for over five millennia. Scientists examining Otzi's possessions discovered something astonishing-his copper axe contained metal from Tuscany, 500 miles away. His clothing incorporated materials from dozens of different communities. This wasn't just a wanderer; this was evidence of something fundamental about human nature. We've always been traders, cooperators, boundary-crossers. Long before smartphones connected us globally, we were already wired to exchange, to collaborate, to reach beyond our immediate circle. Watch children on a playground long enough and you'll witness something remarkable: they spontaneously develop trading systems. Rice cakes become currency. Toys get bartered. This isn't learned behavior-it's who we are. Archaeological sites confirm this instinct stretches back 300,000 years, when obsidian tools found in Kenya originated nearly 90 kilometers from where they were discovered. Someone carried that volcanic glass across vast distances, traded it, used it, left it behind. What made humans different wasn't just intelligence or language, though we had both. It was the combination: smart enough to learn, articulate enough to share what we learned, and cooperative enough to want to share it in the first place. This created something unprecedented-cultural evolution. While genetic evolution requires beneficial mutations to spread slowly through reproduction over countless generations, cultural evolution happens instantly. Someone invents a better fishing technique, and by sunset, the entire village knows it. This is why humans leaped ahead while other species crawled.