
PalmPilot inventor Jeff Hawkins revolutionizes our understanding of intelligence, arguing the brain is a memory-prediction system, not a computer. Elon Musk once called it "essential reading" for anyone curious about AI's future. What if consciousness itself is just sophisticated pattern recognition?
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Imagine picking up your morning coffee cup. Before your fingers even touch the ceramic, your brain has already predicted its weight, texture, and temperature. This remarkable feat-performed effortlessly by your neocortex-represents the true essence of intelligence. Not the behavioral outputs that AI researchers have chased for decades, but prediction. This insight forms the cornerstone of Jeff Hawkins' groundbreaking theory in "On Intelligence," a book that has influenced everyone from Elon Musk to Ray Kurzweil. Unlike traditional views of intelligence as computation, Hawkins reveals a profound truth: our brains don't compute solutions-they predict them based on stored patterns. This fundamental shift in understanding intelligence has maintained relevance for nearly two decades while traditional AI approaches repeatedly hit walls of limitation. For decades, artificial intelligence has overpromised and underdelivered. The field's founding assumption-that the brain is just another kind of computer with intelligence emerging from symbol manipulation-led researchers down a frustrating path. Remember when IBM's Deep Blue defeated chess champion Garry Kasparov? The media hailed it as a triumph of machine intelligence, but Deep Blue wasn't intelligent-it was just incredibly fast, evaluating 200 million positions per second without understanding chess any more than a calculator understands mathematics. The problem stems from AI's behavior-centric approach. Following Alan Turing's influence, researchers equated intelligence with producing correct outputs for given inputs. But intelligence isn't about behavior-you're still intelligent while lying in the dark, thinking. Neural networks emerged as an alternative but quickly settled on simplistic models that missed three essential brain characteristics: time-based processing, feedback connections, and hierarchical architecture.