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    Negotiation Made Simple by John Lowry Summary

    Negotiation Made Simple
    John Lowry
    3.99 (91 Reviews)
    BusinessCommunication SkillLeadershipRelationship
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    Overview of Negotiation Made Simple

    Master negotiator John Lowry distills complex tactics into 240 pages of game-changing strategies. Praised by reviewer Bob Morris as "bold and empathetic," this guide has transformed business deals across healthcare and government. Why do industry leaders call it the secret weapon for win-win outcomes?

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    Key Takeaways

    1

    When Everything Is a Negotiation-And You Never Knew It

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    What if I told you that you've been negotiating your entire life without realizing it? That bedtime argument with your six-year-old? Negotiation. The "quick chat" with your boss about project deadlines? Negotiation. Even deciding where to grab dinner with friends involves the same strategic communication process that CEOs use to close million-dollar deals. Yet here's the uncomfortable truth: most of us stumble through these moments relying on gut instinct, hoping things work out. Meanwhile, a small elite-less than 10% of professionals-have cracked the code. They've learned that negotiation isn't about being the loudest voice in the room or the most aggressive dealmaker. It's about understanding a predictable process and knowing exactly when to push, when to listen, and when to walk away. The word "negotiation" comes from the Latin *negotiatus*, meaning "to carry on business." But we've narrowed its meaning so much that most people don't recognize they're negotiating even when they clearly are. During the Cuban Missile Crisis, a naval officer ordered warning shots fired at a Russian ship, not understanding that ship positioning was the delicate language Kennedy and Khrushchev were using to negotiate. He thought he was running a military operation. He was actually participating in the highest-stakes negotiation in human history-and nearly triggered nuclear war because he didn't know it. A young engineer at the Tennessee Department of Transportation insisted he never negotiated. His job was analyzing a dangerous road turn to reduce accidents. But when pressed, he realized his entire project was actually a negotiation between public officials about how to improve safety efficiently. Despite negotiation being central to his success, he'd received zero formal training. Your business card might say "Manager" or "Director" or "Consultant," but those titles obscure what you actually do to succeed. The real job? You manage strategic communication to make deals and solve problems. You negotiate. Once you embrace this identity, everything shifts. You stop reacting instinctively and start acting strategically.

    2

    Why Your Gut Will Betray You - And What to Do Instead

    3

    The Two Faces of Negotiation-And When to Use Each

    4

    The Predictable Pattern of Competitive Negotiation-And How to Exploit It

    5

    The Opening Move That Determines Everything

    6

    Moving from Positions to Interests-The Cooperative Approach

    7

    The Human Element That Seals the Deal