
In "May Contain Lies," finance professor Alex Edmans reveals how our biases make us vulnerable to misinformation. Featured in Wall Street Journal and endorsed by Adam Grant, this guide introduces the "ladder of misinference" - your essential toolkit for navigating today's deceptive information landscape.
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A young Australian woman named Belle Gibson built an empire on a lie. She claimed to have cured her terminal brain cancer through natural methods, turning her story into a bestselling cookbook and a wellness app that hit 200,000 downloads. She earned nearly half a million dollars in eighteen months. Apple featured her prominently on the Apple Watch launch. There was just one problem: Belle never had cancer. Not even a mild case. Her entire story was fabricated. What's truly unsettling isn't that Belle lied-it's that so many believed her without question. Sophisticated technology companies, major publishers, and countless media outlets never bothered to verify her medical records. Why? Because her story told us what we desperately wanted to hear: that willpower and lifestyle changes could conquer our most terrifying diseases. This is confirmation bias at work-our tendency to embrace claims that align with what we want to believe while dismissing evidence that challenges our worldview.
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