
"Mavericks" reveals how anyone can develop the five traits of revolutionary leadership. Endorsed by Sir James Dyson, who declares "Mavericks drive progress," this guide challenges conventional thinking. What if the secret to solving today's biggest problems isn't conformity, but calculated rebellion?
David Giles Lewis, co-author of Mavericks: How Bold Leadership Changes the World, is a globally recognized management thinker and leadership strategist with over 35 years of experience in academia and corporate consulting. As a guest lecturer at London Business School and Hult International Business School, Lewis specializes in innovative leadership practices and organizational transformation, themes central to Mavericks.
His work on the Qi Index, a framework for measuring team adaptability in complex environments, underscores his authority in fostering bold, unconventional approaches to business challenges. Lewis is also the co-author of What Philosophy Can Teach You About Being a Better Leader, which explores interdisciplinary strategies for effective decision-making.
Featured on the Thinkers50 Radar list of top management influencers, Lewis collaborates with global executives to reimagine leadership in volatile markets. His insights are shaped by collaborations with institutions like Orange, Tata, and Rolls-Royce, as well as his research on diversity and high-performance teams. Mavericks, published by Kogan Page in 2022, distills his expertise into actionable strategies for driving systemic change, reflecting his mission to redefine leadership for a dynamic world.
Mavericks explores bold leadership through five key traits—independence, creativity, resilience, empathy, and integrity—to inspire individuals to drive transformative change. The book argues that embracing a "maverick mindset" helps challenge outdated norms, innovate solutions, and create impact in careers and communities. It includes real-world examples and strategies for fostering experimental cultures in organizations.
Aspiring leaders, entrepreneurs, and professionals seeking to innovate or lead organizational change will benefit from Mavericks. It’s ideal for those tired of conventional leadership models and eager to cultivate courage, originality, and resilience. The book also appeals to HR teams and educators focused on developing future-ready leaders.
The authors identify independence (thinking beyond norms), creativity (solving problems unconventionally), resilience (persisting through setbacks), empathy (understanding stakeholders’ needs), and integrity (aligning actions with values). These traits are presented as learnable skills, not innate qualities, supported by interviews with trailblazing leaders.
The book emphasizes questioning assumptions, embracing calculated risks, and learning from failures. It advocates for “rebellious curiosity”—challenging rigid hierarchies and experimenting with new ideas. Practical steps include fostering diverse collaborations and reframing resistance as a catalyst for growth.
While specific examples aren’t detailed in summaries, the book profiles leaders across industries who defied conventions to achieve breakthroughs. These anonymized stories illustrate how mavericks navigate ridicule, leverage creativity, and build resilient teams to drive measurable impact.
Unlike formulaic leadership guides, Mavericks rejects one-size-fits-all advice. It positions rule-breaking and ethical dissent as virtues, not liabilities. The focus on organizational experimentation and authenticity contrasts with hierarchical, compliance-driven models.
Yes. The book argues that maverick-led organizations outperform peers by valuing dissent, rewarding curiosity, and decentralizing decision-making. Strategies include replacing strict policies with flexible guidelines and empowering employees to test ideas without fear of failure.
No major critiques are cited in available sources, but some readers may find its anti-establishment stance overly idealistic. The authors counter this by stressing that mavericks balance rebellion with responsibility—disrupting systems while maintaining ethical accountability.
Highly relevant. As AI and globalization accelerate change, the book’s emphasis on adaptability, creative problem-solving, and empathetic leadership aligns with modern demands. Its principles help leaders navigate hybrid work, ethical AI, and generational shifts.
David Giles Lewis (LBS lecturer, Thinkers50 Radar honoree), Jules Goddard (LBS Fellow, strategy expert), and Tamryn Batcheller-Adams (leadership psychologist). Their combined expertise in academia, consulting, and global leadership informs the book’s research-backed insights.
Yes. It offers tools like the Qi Index (measuring team interaction quality) and experimentation blueprints to test ideas sustainably. These frameworks help readers transition from theory to practice while avoiding reckless risk-taking.
Failure is reframed as a necessary step for innovation. The book advises leaders to create “safe-to-fail” environments, analyze setbacks without blame, and iterate rapidly. Resilience is strengthened through purpose-driven persistence, not avoiding mistakes.
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Capture key ideas in a flash for fast learning
We need mavericks.
Constraints can actually fuel innovation.
The world needs mavericks more than ever.
It's time to unleash your inner maverick.
Break down key ideas from Mavericks into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
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In a world that often feels divided and homogenized, we need original thinkers and dissenters more than ever. We need mavericks. But what exactly is a maverick? And why are they so crucial for our future? Mavericks are independent thinkers who take unorthodox approaches to leadership, often with remarkable results. When you hear the word "maverick," you might think of famous figures like Elon Musk, Steve Jobs, or Oprah Winfrey. But mavericks aren't just celebrities or tech billionaires. They're ordinary people like you and me who choose to think differently and challenge the status quo. I've spent years studying mavericks from all walks of life - from business leaders to explosives experts. And I've discovered that becoming a maverick isn't about DNA or upbringing. It's a choice we can all make. We're all born with innate maverick tendencies. Just look at how curious and experimental children are! As we go through life, it's up to us whether we nurture or suppress those tendencies. So why should you choose to be a maverick? Because our divided world desperately needs original thinkers who can see things from new perspectives. We need people who aren't afraid to question assumptions and imagine better possibilities. Mavericks are the key to solving some of our most pressing challenges.
Through my research, I've identified five key characteristics that define maverick leaders. By developing these traits, you can unlock your own potential as a positive change-maker: 1. Passionate belief: Mavericks are driven by a deep conviction in their ideas and vision for a better future. They pursue meaningful goals that go beyond personal gain. 2. Undeterred attitude: In the face of ridicule, resistance, and outright hostility, mavericks persevere. They have the courage to stand by their convictions. 3. Resourcefulness: Mavericks find creative ways to overcome obstacles and achieve their goals, often with limited resources. 4. Directionality: While open to adjusting course, mavericks maintain a clear sense of direction and purpose. They know where they're headed. 5. Experimentation: Mavericks aren't afraid to try new approaches. They view failure as a learning opportunity on the path to success. Let me share an example that brings these traits to life. Sidney Alford was an explosives expert who showed signs of maverick thinking from childhood. Growing up in London during World War II, he was fascinated by bombs and would make fireworks from materials found at bomb sites. As a schoolboy, he even put firecrackers under a teacher's chair! Alford's passionate interest in explosives, combined with his willingness to experiment, led him to an extraordinary career as an engineer. He developed devices to safely destroy terrorist bombs, saving countless lives. Despite facing skepticism and resistance, Alford remained undeterred in pursuing his vision.
Now, you might be thinking: "That's all well and good, but I'm no explosives expert or tech visionary. How can I be a maverick?" The truth is, we all have maverick potential within us. It's not about making dramatic gestures or risky moves. It's about consistently choosing to think independently and challenge assumptions. Start by examining your own passionate beliefs. What problems do you see in the world that you feel compelled to solve? What changes would you like to make in your organization or community? Identify a meaningful goal that energizes you. Next, cultivate an undeterred attitude. Expect resistance when you propose new ideas or question the status quo. Instead of getting discouraged, view pushback as a sign you're onto something important. Remember, if your ideas don't face any opposition, they're probably not very innovative! Practice resourcefulness by looking for creative solutions to obstacles. How can you achieve your goals with the resources currently available to you? Sometimes constraints can actually fuel innovation. Maintain a sense of direction by regularly reconnecting with your core purpose and values. At the same time, be willing to experiment and adjust your approach based on what you learn. Embrace failure as a necessary part of the journey.
As you develop your maverick mindset, you'll start to see opportunities to create positive change all around you. But to truly transform our world, we need to go beyond individual mavericks. We need to create maverick organizations and societies. Imagine workplaces where questioning assumptions is encouraged, where people feel empowered to propose unconventional ideas. Picture communities that celebrate diversity of thought and harness the creative potential of all their members. Creating maverick cultures requires bold leadership. As a leader, your job is to nurture the maverick spirit in others. Create psychological safety so people feel comfortable taking risks and sharing dissenting views. Reward creative thinking and learning from failure. Model maverick behaviors yourself by consistently challenging the status quo and pushing for meaningful change.
I won't sugarcoat it - choosing the maverick path isn't always easy. You'll face skepticism, resistance, and sometimes outright hostility. There will be moments of self-doubt when you question whether it's worth the struggle. But the rewards of being a maverick are profound. You'll experience the deep satisfaction of making a real difference in the world. You'll inspire others to think differently and imagine new possibilities. And you'll continually grow and evolve as you push beyond your comfort zone. Remember, being a maverick isn't about being a lone wolf or a rebel without a cause. It's about being an effective change-maker who contributes to a flourishing life for all. By fusing passionate belief, an undeterred attitude, resourcefulness, directionality, and a willingness to experiment, you become a positive force for transformation.
As we face unprecedented global challenges, from climate change to rising inequality, the world needs mavericks more than ever. We need people who can envision better possibilities and have the courage to pursue them. We need leaders who can unite diverse perspectives to solve complex problems. You have maverick potential within you. Will you choose to develop it? Will you step up to be the change you want to see in the world? The journey of a maverick isn't always easy, but it's infinitely rewarding. By awakening your inner maverick, you reclaim your power to make a difference. You become part of a movement of bold leaders changing the world for the better. So I challenge you: Identify one area where you can start thinking like a maverick today. Question an assumption. Propose an unconventional idea. Take a small risk in service of a meaningful goal. The world is waiting for your unique contribution. It's time to unleash your inner maverick and create the change you want to see.