
In "Make Time," Google veterans Knapp and Zeratsky reveal their four-step formula for reclaiming your day from the "Busy Bandwagon" and addictive "Infinity Pools" of technology. Featured in Harvard Business Review, their controversial approach challenges how modern humans work, rest, and thrive.
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In our hyper-connected world, two invisible forces conspire to steal our time: the "Busy Bandwagon" pushing endless productivity, and the "Infinity Pools" of endlessly refreshing content. These aren't minor distractions-they're the default settings of modern life. When Jake Knapp's eight-year-old son asked why he was always checking his phone during family time, it sparked a revelation. Despite considering himself a productivity master, Jake realized he was merely reacting faster to others' priorities rather than focusing on what truly mattered. What if the solution isn't doing more things faster, but doing fewer things better? Unlike traditional productivity systems designed to help you do more, Make Time offers something revolutionary: a framework for doing less, but better-creating space for what truly matters by questioning the defaults that govern our lives. Think about yesterday. Can you remember what you did? What moments stood out? For many of us, days blur together in a haze of notifications, meetings, and digital distractions. We're constantly busy yet struggle to point to meaningful accomplishments. The tragedy isn't just lost productivity-it's lost life experience. When we're constantly switching between tasks and screens, we're never fully present for anything.