
Four friends with zero experience built Summit, hosting icons like Jeff Bezos and Richard Branson. "Make No Small Plans" reveals their audacious journey endorsed by Ray Dalio and Kendrick Lamar. Want to chase impossible dreams? This blueprint shows how.
Elliott Bisnow, entrepreneur and visionary community builder, is the co-author of Make No Small Plans, a business and leadership book exploring bold ventures, unconventional networking, and building purpose-driven communities.
His insights stem from founding Summit Series (2008), a globally influential events platform dubbed "The Davos of Generation Y" by Forbes, and co-developing Utah’s Powder Mountain Ski Resort, later sold to Netflix’s Reed Hastings.
As founder of Peak Street Management, Bisnow has backed 50+ startups including Uber, Coinbase, and Warby Parker.
A board member of Lindblad Expeditions-National Geographic, he merges business acumen with conservation efforts through Kenya’s Sarara Camp, preserving 850,000 wilderness acres.
Previously, he co-created Bisnow Media, North America’s largest commercial real estate media company, acquired by Wicks Group in 2016. Bisnow’s work has been featured in Entrepreneur and podcasts like The Investor’s Podcast, reflecting his ethos of "living your biggest life."
Make No Small Plans distills his two-decade journey building enterprises that blend profitability with social impact.
Make No Small Plans by Elliott Bisnow is a motivational guide that encourages bold thinking, relentless ambition, and community-building. It chronicles the journey of Bisnow and his Summit Series co-founders as they transitioned from inexperienced entrepreneurs to leaders of a global network hosting luminaries like Jeff Bezos and Al Gore. The book emphasizes lessons on embracing failure, persistence, and transforming passion into actionable goals while fostering authentic relationships.
Aspiring entrepreneurs, business leaders, and anyone seeking motivation to pursue audacious goals will find value in this book. It’s particularly relevant for those interested in community-building, startup culture, or personal growth. The blend of personal anecdotes and practical advice makes it accessible for both new and seasoned professionals.
Yes, the book offers actionable insights into scaling ideas, overcoming setbacks, and cultivating meaningful networks. With real-world examples like acquiring Powder Mountain and hosting high-impact events, Bisnow provides a roadmap for turning visions into reality. Its emphasis on humility and collaborative success makes it a standout in leadership literature.
Key lessons include:
The book introduces the “favor economy millionaire” concept, advocating for a generosity-first approach to relationships. Instead of transactional networking, Bisnow emphasizes giving without immediate expectations, which builds trust and reciprocal opportunities over time. This philosophy underpins Summit Series’ success in creating a loyal, influential community.
Community is central to the book’s ethos, illustrated by Summit’s evolution from a 19-person ski trip to a global network. Bisnow argues that collaborative environments fuel innovation and resilience, citing examples like Powder Mountain’s transformation into a hub for creatives and entrepreneurs. The book positions community as both a support system and a growth engine.
Bisnow’s entrepreneurial journey—founding Bisnow Media, investing in Uber and Coinbase, and co-owning Powder Mountain—informs the book’s practical advice. His experiences with high-stakes risks, setbacks, and unconventional successes provide real-world credibility to themes like ambition and adaptability.
Absolutely. The book’s focus on resilience, skill diversification, and leveraging networks offers guidance for navigating career shifts. It emphasizes proactive mindset shifts, such as viewing challenges as opportunities, which align with overcoming uncertainty in professional pivots.
Notable examples include:
Bisnow reframes failure as an essential teacher, sharing stories of Summit’s awkward first events and business missteps. He argues that setbacks build resilience, provide clarity, and often lead to unforeseen opportunities—a perspective backed by his own rebound from early challenges.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Bold ideas challenge our identities.
Audacity isn't just about courage; it's about expanding your vision beyond what seems reasonable or possible.
A large extended family is the greatest luxury in life.
Perfection isn't necessary for success.
Break down key ideas from Make No Small Plans into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Make No Small Plans into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Make No Small Plans through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the Make No Small Plans summary as a free PDF or EPUB. Print it or read offline anytime.
Four twenty-somethings with barely any money decided to throw a party during the worst economic crisis in generations. Elliott Bisnow, living in his childhood bedroom and cold-calling strangers to sell newsletter ads, invited twenty acquaintances on a ski trip to Utah. Every single person said no. Most responses ranged from polite confusion to outright dismissal. But instead of accepting defeat, Elliott had a revelation: he wasn't thinking big enough. His contacts weren't inspiring enough. This moment of universal rejection became the birth of Summit-a global community that would eventually connect thousands of entrepreneurs, artists, and thought leaders, influence policy at the White House, and culminate in the audacious purchase of an entire mountain. The lesson? Sometimes the universe's loudest "no" is actually pointing you toward a much bigger "yes."