
Discover why 95% of people think they're self-aware when only 10-15% actually are. Endorsed by Pixar's Ed Catmull and leadership guru Marshall Goldsmith, "Insight" reveals the surprising truth about blind spots that sabotage your success - and how to overcome them.
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Have you ever worked with someone completely oblivious to how they affect others? Perhaps a boss who couldn't understand why their team was disengaged, or a friend blind to their self-sabotaging behaviors? According to organizational psychologist Tasha Eurich, this disconnect is shockingly common. While 95% of people believe they're self-aware, research reveals only 10-15% truly are. This gap explains countless workplace conflicts, relationship struggles, and leadership failures across our lives. Self-awareness operates on two distinct dimensions: internal (understanding our own thoughts and feelings) and external (recognizing how others perceive us). These dimensions don't always align - some people obsess over self-improvement yet remain oblivious to their impact on others, while others fixate on others' perceptions at the expense of their own happiness. The most successful individuals develop both dimensions simultaneously, using approaches that differ dramatically from conventional wisdom.