
In "Inclusion on Purpose," Ruchika Tulshyan delivers a groundbreaking blueprint for workplace equity. Endorsed by Harvard professors and Pixar executives, this Silver Axiom medal winner reveals why "culture add" trumps "culture fit" - and how intersectional inclusion drives innovation that traditional diversity programs miss.
Ruchika Tulshyan, author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work, is an award-winning inclusion strategist and founder of Candour, a global firm advising organizations on equity and belonging. A former international business journalist, Tulshyan draws on her experiences facing systemic barriers in tech to craft actionable frameworks for workplace DEI.
Her work bridges research and practice, emphasizing intersectionality and leadership accountability. She is also the author of The Diversity Advantage: Fixing Gender Inequality in the Workplace, which outlines strategies to advance women in leadership.
Tulshyan’s paradigm-shifting Harvard Business Review article, Stop Telling Women They Have Imposter Syndrome (co-authored with Jodi-Ann Burey), surpassed one million views and ranks among HBR’s top-three most-read pieces of 2021. A sought-after keynote speaker, she has addressed audiences at NASA, Microsoft, and the U.S. Congress. Her insights regularly appear in The New York Times and Harvard Business Review, and she was named to LinkedIn’s 2022 Top Voices for Gender Equity. Inclusion on Purpose is published by MIT Press, cementing its status as a foundational resource for modern organizational change.
Inclusion on Purpose provides a roadmap for fostering workplace diversity, equity, and inclusion (DEI) through intentional action. The book emphasizes centering women of color’s experiences to address systemic bias, debunks myths like the "level playing field," and offers strategies such as hiring for "culture add" and fostering psychological safety. Tulshyan combines research with actionable steps for leaders to dismantle structural barriers.
This book is essential for leaders, HR professionals, and DEI practitioners seeking practical tools to build inclusive workplaces. It’s also valuable for employees advocating for equity, particularly those interested in intersectional approaches to addressing gender and racial bias. Tulshyan’s insights resonate with anyone committed to systemic change.
Yes—the book bridges theory and practice, offering evidence-based frameworks like "culture add" and intersectional pay gap analyses. Its focus on accountability and structural change, rather than superficial fixes, makes it a standout resource for organizations aiming to create belonging.
Tulshyan advocates for proactive measures: exposing bias through data, training leaders to leverage privilege, and redesigning feedback systems to avoid vagueness (which often disadvantages marginalized groups). She stresses that bias mitigation requires daily intentionality, not occasional workshops.
Unlike "culture fit," which reinforces homogeneity, "culture add" prioritizes hiring candidates who bring diverse perspectives. Tulshyan argues this fosters innovation and mirrors real-world demographics. For example, teams with varied backgrounds are better equipped to solve complex problems.
Women of color face compounded gender and racial bias, making their experiences a critical lens for inclusive policies. Tulshyan shows that solutions benefiting this group—like equitable pay practices and mentorship—create systemic improvements for all employees.
Psychological safety—where employees feel safe taking risks—is foundational. Tulshyan links it to retention and innovation, urging leaders to actively address microaggressions and share power. For example, managers should encourage dissent and credit marginalized voices in meetings.
The book advocates intersectional pay audits to identify disparities affecting women of color, paired with transparent salary bands and promotion criteria. Tulshyan emphasizes that closing gaps requires ongoing monitoring, not one-time adjustments.
Tulshyan rejects individualistic approaches (e.g., "leaning in") in favor of organizational accountability. Unlike theoretical guides, it provides concrete tools like bias-interruption techniques and metrics for tracking progress, with a unique focus on intersectionality.
Some note the book’s corporate focus may overlook smaller organizations or non-Western contexts. However, its principles—like psychological safety and equitable hiring—are broadly adaptable, and Tulshyan’s emphasis on action over rhetoric is widely praised.
Start with bias audits, revise job descriptions to emphasize "culture add," and create feedback systems with clear rubrics. Tulshyan also advises leaders to publicly commit to DEI goals and share progress transparently to build trust.
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Inclusion is not a program or an initiative; it’s a skill that you practice daily.
Sponsorship is active advocacy.
Allyship is not a label you give yourself—it is earned when marginalized people validate that you are an ally.
Diversity without inclusion is tokenism.
No 'imposter syndrome' workshop can solve systemic inequality.
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A Black software engineer sits in a conference room, watching her idea get dismissed-only to hear it praised minutes later when a white male colleague repeats it verbatim. An Indian American CEO realizes his success story has blinded him to the barriers his Black employees face daily. A Latina developer turns down a 20% raise because the company's culture tells her she'll never truly belong. These aren't isolated incidents. They're symptoms of workplaces designed without women of color in mind, where diversity initiatives flourish on paper while concrete ceilings remain firmly intact. The data is damning: while 17% of women of color enter the workforce, only 4% reach executive leadership. Meanwhile, white men journey from 36% at entry level to 68% in the C-suite. The problem isn't lack of ambition or skill-it's systems built on exclusion masquerading as meritocracy.