
In this viral economic explainer, TikTok sensation Kyla Scanlon decodes why "vibes" shape markets more than metrics. Morgan Housel calls her "the best communicator of how the economy works" - while her "vibecession" concept literally changed Dictionary.com. Ready to understand money beyond the numbers?
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Something strange happened in 2022. The economy was growing. Jobs were plentiful. Wages were rising. Yet everywhere you looked, people felt terrible about their financial futures. This disconnect wasn't just anecdotal-it was measurable, profound, and deeply confusing to traditional economists who couldn't reconcile the data with the national mood. Welcome to the "vibecession," where feelings matter as much as fundamentals. Think about the last time you felt anxious about money despite having a stable income. That gnawing sensation isn't irrational-it's responding to something real that spreadsheets can't quite capture. The economy isn't just a collection of numbers and policies; it's a living ecosystem of human behavior, expectations, and collective psychology. When we feel uncertain, we spend less. When we spend less, businesses struggle. When businesses struggle, our fears become self-fulfilling prophecies. This circular flow reveals an uncomfortable truth: the economy is as much about perception as it is about production.
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