
Embrace "imperfect courage" with Jessica Honegger, who funded her son's Rwandan adoption by launching Noonday Collection, now empowering global artisans. Endorsed by vulnerability expert Brene Brown, this guide challenges you: what could you achieve by acting despite your fears?
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Standing at an Austin pawnshop counter, Jessica Honegger traded precious family heirlooms for $900 to fund what would become Noonday Collection-now a thriving business employing thousands worldwide. Her first trunk show sold 90% of her African goods as friends gathered to support her family's adoption journey. What makes this story remarkable isn't just the success, but how it happened despite Jessica's persistent fears. As her mentor Brene Brown notes: "Courage is not the absence of fear, but rather the judgment that something else is more important." This philosophy underpins Jessica's approach-choosing to "go scared" rather than waiting for fearlessness. The moment you stand up for something that matters, voices will tell you to sit back down-often your own. Jessica calls this mental committee the "Itty Bitty Baloney Sauce Committee," which functions like mean girls questioning your abilities and worth. To move forward despite fear, you must first recognize these voices to silence them. For years, Jessica constructed a fictional "should" story about her business background: fashion school graduate with MBA training and parental funding. The real story involved pawning jewelry, working from a bathroom desk, and zero industry knowledge. Once she embraced her authentic journey with all its messiness, she discovered it was far more compelling than her fabrications. Years later, watching Noonday ambassadors being welcomed with drums and dancing in a Ugandan artisan workshop, Jessica reflected on how far they'd come. Despite constant fears about both failure and success, she had moved forward because people's livelihoods depended on it. Comfort and safety tempt us to stay in our bubble-wrapped existence, but true fulfillment comes from stepping into the unknown.
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