
In "Ignore Everybody," Hugh MacLeod delivers 40 razor-sharp insights for creatives that originated from his popular blog. Praised by entrepreneurial guru Derek Sivers, this cult classic teaches what most won't tell you: your best ideas will face resistance - and that's exactly when you should double down.
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A bartender once told Hugh MacLeod he was wasting perfectly good business cards. MacLeod had been sketching tiny cartoons on the backs of them-odd, irreverent drawings that made no commercial sense whatsoever. Friends thought it was a quirky habit at best, a symptom of creative delusion at worst. Fast forward a few years, and those "wasted" cards became the foundation of a creative empire that would influence everyone from startup founders to Fortune 500 executives. Here's the uncomfortable truth about original ideas: they don't arrive wrapped in validation. They show up alone, awkward, and utterly unconvincing to everyone except you. When Airbnb's founders pitched "staying in strangers' homes," investors laughed them out of rooms. When Netflix suggested streaming would replace DVDs, Hollywood executives dismissed it as fantasy. Your revolutionary idea won't feel revolutionary at first-it'll feel lonely, strange, and possibly insane. The resistance you face isn't personal; it's structural. Your friends can't see your vision because it doesn't fit their mental map of who you are. Your colleagues resist because your idea might diminish their expertise or shift power dynamics. Learning to trust that quiet, persistent inner voice when everyone else thinks you're misguided isn't just important-it's the entire game.