
In "Human + Machine," Wilson and Daugherty reveal how AI isn't replacing workers but creating a "Missing Middle" where human-machine collaboration drives unprecedented innovation. Their MELDS framework, embraced by forward-thinking executives, offers the blueprint for thriving in tomorrow's AI-powered workplace.
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Imagine a world where AI doesn't replace humans but instead creates a powerful partnership that transforms how we work. This vision animates "Human + Machine" by Paul Daugherty and James Wilson, who reveal a counterintuitive truth: the most successful AI implementations aren't those that replace humans, but those that create a "missing middle" where humans and machines collaborate symbiotically. Their research across 1,500 organizations shows companies embracing this approach experience what they call "the 60-40 effect" - 60% acceleration in revenue growth and 40% acceleration in profitability compared to competitors. The popular narrative around AI often focuses on job displacement, conjuring images of robots replacing assembly line workers. This perspective misses the profound transformation occurring across industries. We're witnessing what the authors call "the third wave of business transformation" - a shift from standardized processes (Henry Ford's assembly line) to automated processes (computerization) to adaptive processes that continuously evolve based on real-time data and human-machine collaboration. Think about Waze versus early GPS navigation. Early GPS simply digitized paper maps - automating an existing process. But Waze represents something fundamentally different: a dynamic, continuously adapting system combining AI algorithms with real-time human input. Similarly, businesses implementing third-wave processes aren't just automating existing workflows but reimagining them entirely.