
Discover the blueprint for comedy from The Onion's founder Scott Dikkers - a step-by-step guide that transformed aspiring writers into professionals through his legendary "funny filters." The secret weapon behind countless viral jokes that even seasoned comedians swear by.
Scott Dikkers, #1 New York Times bestselling author of How to Write Funny, is a pioneering comedy writer and satirist best known as the co-founder and longest-serving editor-in-chief of The Onion. A Thurber Prize for American Humor and Peabody Award winner, Dikkers merges decades of experience in satirical journalism and creative writing instruction in this practical guide to crafting humor. His expertise stems from building The Onion into a global comedy brand and creating the acclaimed comic strip Jim’s Journal, syndicated in over 100 college newspapers.
Dikkers’ work, including the million-copy bestseller Our Dumb Century and Outrageous Marketing, blends sharp wit with actionable frameworks for writers. He hosts the How To Write Funny podcast and teaches comedy writing through partnerships with The Second City, mentoring Emmy and Oscar-winning creators.
Born in Minneapolis in 1965, his darkly humorous perspective emerged from overcoming childhood adversity, later channeled into redefining modern satire. How to Write Funny distills his proven methods for generating viral comedy, trusted by professionals worldwide.
How to Write Funny is a step-by-step guide to crafting humor, written by The Onion co-founder Scott Dikkers. It provides actionable techniques like the "11 Funny Filters" (irony, hyperbole, wordplay) to generate jokes, overcome writer’s block, and structure comedic writing. The book blends theory with practical exercises, offering a systematic approach to creating reliably funny content for stand-up, articles, or speeches.
Aspiring comedians, writers, and public speakers seeking to add humor to their work will benefit most. It’s also ideal for marketers, podcasters, or anyone interested in understanding joke mechanics. Dikkers tailors the content for both beginners and professionals, emphasizing repeatable strategies over innate talent.
Yes—readers praise its clear, actionable advice and Dikkers’ credibility as a comedy pioneer. Amazon reviewers call it “one of the best books on comedy writing,” highlighting its structured system for joke creation and real-world examples from The Onion. Critics note its formulaic approach may not suit those seeking abstract comedy theory.
The “11 Funny Filters” are core joke-building tools: irony, character, shock, hyperbole, wordplay, reference, madcap, parody, analogy, misplaced focus, and metahumor. Dikkers explains how to layer these elements (e.g., combining hyperbole with irony) to amplify laughs. Examples from The Onion demonstrate each filter’s application.
Dikkers advocates accessing both brain hemispheres through exercises like “idea vomits” (rapid, unfiltered brainstorming) and using the “Comedy Engine” framework to reframe mundane scenarios into humorous ones. The book emphasizes iterative editing over waiting for inspiration, providing checklists to refine raw ideas.
The book includes templates for speeches, satire articles, and stand-up routines. Dikkers breaks down joke structures used in The Onion’s headlines and offers strategies for tailoring humor to audiences (e.g., avoiding niche references). Case studies show how to adapt jokes across mediums like podcasts or marketing copy.
Unlike anecdotal guides, Dikkers focuses on a replicable system akin to a “humor algorithm.” It’s more technical than Stephen King’s On Writing but less academic than The Comic Toolbox. Readers highlight its emphasis on subtext and audience psychology as unique strengths.
Some argue the formulaic approach could stifle originality, and the focus on short-form humor (e.g., headlines) may not aid novelists. However, most critics concede the techniques work reliably, especially for digital/social media content where pacing and clarity are crucial.
Dikkers’ 25+ years leading The Onion and creating viral satire inform the book’s practicality. His experience mentoring Emmy-winning writers at Second City’s comedy program ensures methods are industry-tested. The tone mirrors The Onion’s blend of absurdity and precision.
Yes—Dikkers’ lessons on subtext, pacing, and audience engagement apply to speeches, marketing, and storytelling. The “misplaced focus” filter, for instance, teaches how to highlight unexpected details, a skill useful in persuasive writing or presentations.
Dikkers’ podcast How to Write Funny offers interview-based extensions of the book’s concepts. His follow-up books (How to Write Funnier, How to Write Funny Characters) delve into advanced techniques, while The Onion’s archives serve as a practical case study library.
The 2023 edition includes updated examples reflecting meme culture and social media brevity. Dikkers discusses platforms like TikTok, advising how to adapt jokes for algorithmic visibility without sacrificing wit—a balance he mastered at The Onion during its digital transition.
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Surprise is the essential ingredient in all humor.
Concision is comedy's best friend.
Reading requires focused engagement.
Humor transforms ordinary life into something extraordinary.
The Editor embodies your logical, analytical left brain.
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Have you ever wondered why certain words on a page make you laugh out loud while others fall flat? Scott Dikkers, founding editor of The Onion, has cracked the code. His systematic approach to humor writing - previously guarded like magicians' secrets - has influenced generations of comedians, including Seth Meyers who called Dikkers' methods "the foundation of modern comedy." What makes this particularly fascinating is how it demystifies the seemingly magical process of creating written humor. Unlike stand-up or sketch comedy, which benefit from performance elements, written humor relies solely on lifeless symbols arranged on a page. Yet when done right, these symbols ignite a spark in your brain that culminates in genuine laughter. This revolutionary deconstruction of humor's mechanics offers a rare glimpse behind the curtain of one of writing's most challenging crafts.