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    How to Launch a Brand : Your Step-by-Step Guide to Crafting a Brand book cover

    How to Launch a Brand : Your Step-by-Step Guide to Crafting a Brand by Fabian Geyrhalter Summary

    How to Launch a Brand : Your Step-by-Step Guide to Crafting a Brand
    Fabian Geyrhalter
    3.91 (191 Reviews)
    BusinessEntrepreneurshipLeadership
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    Overview of How to Launch a Brand : Your Step-by-Step Guide to Crafting a Brand

    In just 120 pages, Fabian Geyrhalter's Amazon #1 bestseller reveals the step-by-step blueprint elite entrepreneurs use to launch unforgettable brands. What makes this American Graphic Design Award winner the secret weapon for identity designers with 13+ years of experience?

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    When was the last time you encountered a new product that instantly felt like an established brand? That seamless experience-where every touchpoint from name to packaging tells a cohesive story-is no accident. It's the result of deliberate brand architecture built from day one. Most entrepreneurs launch first and brand later, treating identity as an afterthought rather than a foundation. This backwards approach explains why so many promising startups struggle to gain traction despite quality products. Building a brand isn't about slapping a logo on your product; it's about creating a comprehensive system where soul, attractiveness, and smarts work together to forge genuine connections with your audience before you ever open your doors.

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    The Power of a Great Name and Visual Identity

    6

    Creating a Cohesive Brand Experience

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    Building Your Brand in the Digital Age-And Beyond