
Baratunde Thurston's New York Times bestseller blends memoir and satire to brilliantly navigate Black identity in America. Featured on NPR with Terry Gross, this cultural touchstone uses sharp humor to dismantle stereotypes while offering an essential roadmap for cross-racial understanding and authentic dialogue.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Break down key ideas from How To Be Black into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill How To Be Black into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience How To Be Black through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

Get the How To Be Black summary as a free PDF or EPUB. Print it or read offline anytime.
Imagine a moment when you suddenly realize your skin color isn't just a physical trait but something that fundamentally shapes how the world perceives you. For Baratunde Thurston, this awakening came while swimming in a Virginia lake when a white boy approached shouting racial slurs. In that jarring instant, his carefully nurtured Black pride collided with the rage and necessary self-restraint that often accompany Blackness in America. This moment - what Thurston calls a "coming-of-Blackness" experience - is just one thread in the rich tapestry of his satirical memoir-cum-guidebook that transforms potentially divisive topics into an invitation for authentic connection through laughter and shared humanity. At the heart of Thurston's story stands his remarkable mother - a woman who evolved from what she termed an "Appropriate Negro Woman" to a "Revolutionary Black Woman" during the civil rights era. By the time Thurston was born in 1977, she had developed an almost scientific approach to raising a Black son in Washington DC during the crack epidemic. She created what Thurston calls a deliberately Black childhood, methodically constructing experiences that would shape his identity beyond society's narrow expectations. Her revolutionary parenting included swimming lessons at the YMCA, membership in an all-Black Boy Scout troop, classical music training through the DC Youth Orchestra, tae kwon do classes, camping trips, and health food co-ops - activities not typically associated with urban Black youth. By age twelve, Thurston had developed into what he describes as a "bass-playing, tofu-eating, weekend-camping, karate-chopping, apartheid-hating, top-grade-getting, generally trouble-avoiding agent of blackness." Her genius lay in demonstrating that Black identity could encompass classical music, environmental consciousness, intellectual curiosity, and political awareness - a radical notion that remains powerful today.