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Getting to Yes by Roger Fisher and William Ury Summary

Getting to Yes
Roger Fisher and William Ury
Business
Communication skill
Psychology
Relationship
Overview
Key Takeaways
Author
FAQs

Overview of Getting to Yes

"Getting to Yes" revolutionized negotiation with its principled approach, selling 15 million copies across 35 languages. This Harvard-born methodology teaches separating people from problems - a strategy now taught in schools and used in international diplomacy. What crucial interest are you overlooking in your next negotiation?

Key Takeaways from Getting to Yes

  1. Focus on shared interests, not rigid positions, to uncover mutually beneficial solutions.
  2. Invent multiple options before deciding to avoid zero-sum negotiation traps.
  3. Use objective criteria like market value or expert opinion to resolve conflicting demands.
  4. Develop your BATNA (Best Alternative to Negotiated Agreement) to strengthen bargaining power.
  5. Practice negotiation jujitsu by deflecting attacks and refocusing on problem-solving.
  6. Separate relationship issues from substantive problems to prevent emotional escalation.
  7. Insist on fair standards rather than conceding to pressure tactics or threats.
  8. Build “yesable propositions” that clearly show how agreements benefit all parties.
  9. Ask diagnostic questions to uncover hidden interests beneath surface-level positions.
  10. Create value through trade-offs on differently prioritized issues between parties.
  11. Avoid reactive bargaining by preparing interests-focused proposals in advance.
  12. Conduct post-negotiation analysis to improve future principled negotiation skills.

Overview of its author - Roger Fisher and William Ury

Roger Fisher (1922–2012) and William Ury, co-authors of the international bestseller Getting to Yes: Negotiating Agreement Without Giving In, revolutionized conflict resolution as pioneers in principled negotiation. Fisher, a Harvard Law School professor and co-founder of the Harvard Negotiation Project, brought legal expertise to developing practical frameworks for dispute resolution.

Ury, an anthropologist and mediation expert, complemented this approach with cross-cultural insights from resolving conflicts in corporate, governmental, and international settings. Their collaborative work established them as leading authorities on win-win negotiation strategies, blending Fisher’s academic rigor with Ury’s real-world mediation experience.

Ury further expanded these concepts in influential follow-ups like Getting Past No and The Power of a Positive No, solidifying his reputation as a master of difficult negotiations. The duo’s transformative methods have been adopted by Fortune 500 companies, diplomats, and institutions worldwide. Getting to Yes has sold over 12 million copies across 34 languages, remaining required reading in business and law schools since its 1981 debut.

Common FAQs of Getting to Yes

What is Getting to Yes by Roger Fisher about?

Getting to Yes introduces principled negotiation, a framework for resolving conflicts by focusing on mutual interests rather than rigid positions. It emphasizes four pillars: separating people from the problem, identifying shared interests, inventing collaborative solutions, and using objective criteria. The book, co-authored by William Ury and Bruce Patton, has sold over 15 million copies and remains a cornerstone in negotiation literature.

Who should read Getting to Yes?

This book is essential for professionals in business, law, diplomacy, or anyone navigating high-stakes negotiations. Its principles apply to workplace conflicts, international treaties, and personal disputes. Managers, HR specialists, and mediators will find actionable strategies to foster collaboration and avoid adversarial outcomes.

Is Getting to Yes worth reading?

Yes. A perennial bestseller since 1981, it’s praised for its practical, conflict-resolution techniques. Translated into 35+ languages, it’s influenced corporate training, academic curricula, and international peace talks. Readers cite its real-world applicability, with examples ranging from corporate mergers to post-war reconstruction.

What are the four principles of principled negotiation?
  1. Separate people from the problem: Address emotions and communication barriers first.
  2. Focus on interests, not positions: Identify underlying needs (e.g., security, recognition) rather than demands.
  3. Invent options for mutual gain: Brainstorm creative solutions collaboratively.
  4. Use objective criteria: Base agreements on standards like market value or legal precedents.
How does Getting to Yes handle power imbalances?

The book advises developing a BATNA (Best Alternative to a Negotiated Agreement) to avoid accepting unfavorable terms. By knowing your walk-away option, you negotiate from strength without escalating conflict. For example, a small business might leverage niche expertise when dealing with a larger partner.

What does Getting to Yes say about "dirty tricks" in negotiations?

It recommends naming the tactic (e.g., false deadlines or personal attacks) and redirecting discussions to principles. For instance, countering a lowball offer by citing industry benchmarks. This neutralizes manipulation while preserving the relationship.

What are common criticisms of Getting to Yes?

Some argue its focus on rationality overlooks cultural differences or deeply emotional conflicts. Critics note that not all parties will engage in good faith, requiring adaptations like combining principled tactics with contingency plans.

How can Getting to Yes be applied in daily life?

Use its framework for family decisions (e.g., budgeting) by asking, “What’s important to everyone here?” or resolving neighborhood disputes through shared interests like safety. The U.S.-Ecuador peace treaty and corporate mergers cite its methods.

Who are the co-authors of Getting to Yes?

William Ury, a negotiation anthropologist, and Bruce Patton, a Harvard Law mediator, expanded the original 1981 text. Their 2011 update added modern examples, such as post-Saddam Iraq negotiations and communication strategies for digital interactions.

What is a key quote from Getting to Yes?

Separate the people from the problem” underscores addressing relationships and emotions before substance. Another hallmark: “Your proposal is not the only possible answer. Look for shared interests first”.

Why is Getting to Yes still relevant in 2025?

Its emphasis on collaboration aligns with remote work, global partnerships, and AI-driven negotiations. The 2011 edition added sections on digital communication and identity conflicts, making it adaptable to modern crises like hybrid workplace disputes.

How does Getting to Yes compare to Never Split the Difference?

While Getting to Yes prioritizes joint problem-solving, Never Split the Difference (Chris Voss) focuses on tactical empathy in high-stakes scenarios. Both stress understanding counterparts but differ in approach: principled vs. psychological tactics.

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"Gonna use this app to clear my tbr list! The podcast mode make it effortless!"

@Moemenn
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"Reading used to feel like a chore. Now it's just part of my lifestyle."

@Erin, NYC
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The flashcards help me actually remember what I read."

@Leo, Law Student, UPenn
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comments37
likes483

"I felt too tired to read, but too guilty to scroll. BeFreed's fun podcast pulled me back."

@Chloe, Solo founder, LA
platform
comments12
likes117

"Gonna use this app to clear my tbr list! The podcast mode make it effortless!"

@Moemenn
platform
starstarstarstarstar

"Reading used to feel like a chore. Now it's just part of my lifestyle."

@Erin, NYC
Investment Banking Associate
platform
comments17
thumbsUp254

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
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"The flashcards help me actually remember what I read."

@Leo, Law Student, UPenn
platform
comments37
likes483
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