What is
Getting to Yes by Roger Fisher about?
Getting to Yes introduces principled negotiation, a framework for resolving conflicts by focusing on mutual interests rather than rigid positions. It emphasizes four pillars: separating people from the problem, identifying shared interests, inventing collaborative solutions, and using objective criteria. The book, co-authored by William Ury and Bruce Patton, has sold over 15 million copies and remains a cornerstone in negotiation literature.
Who should read
Getting to Yes?
This book is essential for professionals in business, law, diplomacy, or anyone navigating high-stakes negotiations. Its principles apply to workplace conflicts, international treaties, and personal disputes. Managers, HR specialists, and mediators will find actionable strategies to foster collaboration and avoid adversarial outcomes.
Is
Getting to Yes worth reading?
Yes. A perennial bestseller since 1981, it’s praised for its practical, conflict-resolution techniques. Translated into 35+ languages, it’s influenced corporate training, academic curricula, and international peace talks. Readers cite its real-world applicability, with examples ranging from corporate mergers to post-war reconstruction.
What are the four principles of principled negotiation?
- Separate people from the problem: Address emotions and communication barriers first.
- Focus on interests, not positions: Identify underlying needs (e.g., security, recognition) rather than demands.
- Invent options for mutual gain: Brainstorm creative solutions collaboratively.
- Use objective criteria: Base agreements on standards like market value or legal precedents.
How does
Getting to Yes handle power imbalances?
The book advises developing a BATNA (Best Alternative to a Negotiated Agreement) to avoid accepting unfavorable terms. By knowing your walk-away option, you negotiate from strength without escalating conflict. For example, a small business might leverage niche expertise when dealing with a larger partner.
What does
Getting to Yes say about "dirty tricks" in negotiations?
It recommends naming the tactic (e.g., false deadlines or personal attacks) and redirecting discussions to principles. For instance, countering a lowball offer by citing industry benchmarks. This neutralizes manipulation while preserving the relationship.
What are common criticisms of
Getting to Yes?
Some argue its focus on rationality overlooks cultural differences or deeply emotional conflicts. Critics note that not all parties will engage in good faith, requiring adaptations like combining principled tactics with contingency plans.
How can
Getting to Yes be applied in daily life?
Use its framework for family decisions (e.g., budgeting) by asking, “What’s important to everyone here?” or resolving neighborhood disputes through shared interests like safety. The U.S.-Ecuador peace treaty and corporate mergers cite its methods.
Who are the co-authors of
Getting to Yes?
William Ury, a negotiation anthropologist, and Bruce Patton, a Harvard Law mediator, expanded the original 1981 text. Their 2011 update added modern examples, such as post-Saddam Iraq negotiations and communication strategies for digital interactions.
What is a key quote from
Getting to Yes?
“Separate the people from the problem” underscores addressing relationships and emotions before substance. Another hallmark: “Your proposal is not the only possible answer. Look for shared interests first”.
Why is
Getting to Yes still relevant in 2025?
Its emphasis on collaboration aligns with remote work, global partnerships, and AI-driven negotiations. The 2011 edition added sections on digital communication and identity conflicts, making it adaptable to modern crises like hybrid workplace disputes.
How does
Getting to Yes compare to
Never Split the Difference?
While Getting to Yes prioritizes joint problem-solving, Never Split the Difference (Chris Voss) focuses on tactical empathy in high-stakes scenarios. Both stress understanding counterparts but differ in approach: principled vs. psychological tactics.