
In "Getting to Neutral," mental conditioning coach Trevor Moawad reveals how elite athletes and CEOs overcome adversity through neutral thinking. Endorsed by Ciara and written during his own cancer battle, this Wall Street Journal bestseller offers the mindset that transformed Russell Wilson's NFL career.
Trevor Moawad (1976-2021) and Andy Staples co-authored Getting to Neutral: How to Conquer Negativity and Thrive in a Chaotic World, blending Moawad’s expertise as a mental performance coach with Staples’ background in sports journalism. Moawad, hailed as “the world’s best brain trainer” by Sports Illustrated, developed the groundbreaking Neutral Thinking methodology used by elite athletes like Russell Wilson, coaches including Nick Saban and Kirby Smart, and military special forces.
His prior Wall Street Journal bestseller It Takes What It Takes established his reputation for translating high-stakes performance strategies into actionable life tools. Staples, a senior writer for The Athletic, brings decades of experience analyzing leadership dynamics in collegiate and professional sports.
The book distills Moawad’s work with Navy SEALs and championship teams into evidence-based techniques for overcoming adversity, featured prominently in ESPN’s QB2QB series and adopted by Michigan State’s football program. Getting to Neutral debuted as a HarperOne leadership title, continuing Moawad’s legacy after his 2021 passing, with a foreword by Grammy-winning artist Ciara.
Getting to Neutral explores Trevor Moawad’s mental conditioning philosophy, focusing on neutral thinking—a strategy to avoid emotional highs/lows by staying focused on actionable steps. It combines sports psychology, military resilience tactics, and neuroscience to help readers overcome setbacks and optimize decision-making under pressure. The book uses case studies from NFL athletes, Navy SEALs, and corporate leaders to illustrate its principles.
This book is ideal for athletes, leaders, and professionals seeking to improve mental resilience. It’s particularly relevant for those facing high-stakes environments (e.g., sports, military, or corporate roles) or anyone struggling with anxiety, negative self-talk, or decision paralysis. Moawad’s methods are backed by his work with Russell Wilson, Nick Saban, and Special Operations teams.
Neutral thinking involves replacing optimism/pessimism with fact-based, solution-focused analysis. Moawad argues that negativity amplifies stress (4–7x more impactful than positivity) and teaches readers to “starve distractions, feed focus” by avoiding emotional reactions to setbacks. Examples include NFL players reframing game-day pressure and coaches adapting to COVID-19 disruptions.
| Aspect | Getting to Neutral | Atomic Habits | Extreme Ownership | |--------------------------|-----------------------------------------------|----------------------------|----------------------------| | Focus | Emotional regulation | Habit formation | Leadership accountability | | Method | Neutral thinking | Incremental changes | Military-inspired tactics | | Key Quote | “Negativity works the wrong way” | “Habits are atomic” | “No bad teams, only bad leaders” |
Moawad’s approach complements these works by addressing the mental barriers to executing habits or leadership principles.
The book provides tools to reframe deadlines, conflicts, and uncertainty using neutral language. For example, replace “This project is doomed” with “Here’s the current status, and these are our next steps.” Moawad cites executives who improved team morale by eliminating catastrophizing during mergers.
Some reviewers argue the book oversimplifies trauma recovery and underemphasizes professional mental health support. However, Moawad clarifies it’s a performance enhancer, not a replacement for therapy.
In an era of AI-driven disruptions and remote work instability, Moawad’s strategies help individuals adapt without burnout. The book’s COVID-19-era examples (e.g., Mel Tucker’s coaching adjustments) remain applicable to hybrid work challenges.
Moawad advises using neutral language during conflicts (e.g., “Let’s address what happened” vs. “You always mess up”). This reduces defensiveness and fosters collaborative problem-solving, as seen in his work with military families.
Unlike generic positivity guides, Moawad’s evidence-based tactics stem from 15+ years with elite performers. The book merges sports psychology (e.g., Russell Wilson’s routines) with combat-tested resilience strategies, offering a hybrid framework absent in most self-help literature.
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Moawad suggests noticeable changes in 2–4 weeks using daily 5-minute focus drills. Long-term mastery requires 90+ days of consistent practice, as demonstrated by NCAA athletes improving composure mid-season.
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Neutral thinking strips away biases to focus on facts.
Elite performers want specifics - not vague positivity.
What does this situation require of me?
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When Seattle Seahawks quarterback Russell Wilson threw an interception returned for a touchdown in the first 81 seconds of a 2020 game against the Patriots, he didn't panic or spiral into negativity. He simply moved on to the next play. This wasn't "bouncing back" - because he never "bounced away" in the first place. This exemplifies neutral thinking, a revolutionary mental approach developed by Trevor Moawad, one of the most influential mental conditioning coaches in sports who worked with elite performers like Wilson, Nick Saban's Alabama dynasty, and special operations military units before his death from cancer in 2021. Unlike traditional positive thinking that can feel forced or inauthentic, neutral thinking offers a practical alternative that resonates with elite performers who find "just be positive" advice ineffective. It's about stripping away emotional reactions and focusing solely on what's factually true and what you can control. When you're down by 10 points with two minutes left, positive thinking says "we can win this!" while negative thinking says "we're doomed." Neutral thinking simply asks: "What's the next best move to improve our position?" Think about the last time you faced a significant setback. Did you waste energy on self-criticism or wishful thinking? What if instead, you had immediately shifted your focus to the concrete next step that would move you forward? This is the power of neutral thinking - it frees you from emotional baggage and positions you to take effective action regardless of circumstances.