
In "Getting to Neutral," mental conditioning coach Trevor Moawad reveals how elite athletes and CEOs overcome adversity through neutral thinking. Endorsed by Ciara and written during his own cancer battle, this Wall Street Journal bestseller offers the mindset that transformed Russell Wilson's NFL career.
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When Seattle Seahawks quarterback Russell Wilson threw an interception returned for a touchdown in the first 81 seconds of a 2020 game against the Patriots, he didn't panic or spiral into negativity. He simply moved on to the next play. This wasn't "bouncing back" - because he never "bounced away" in the first place. This exemplifies neutral thinking, a revolutionary mental approach developed by Trevor Moawad, one of the most influential mental conditioning coaches in sports who worked with elite performers like Wilson, Nick Saban's Alabama dynasty, and special operations military units before his death from cancer in 2021. Unlike traditional positive thinking that can feel forced or inauthentic, neutral thinking offers a practical alternative that resonates with elite performers who find "just be positive" advice ineffective. It's about stripping away emotional reactions and focusing solely on what's factually true and what you can control. When you're down by 10 points with two minutes left, positive thinking says "we can win this!" while negative thinking says "we're doomed." Neutral thinking simply asks: "What's the next best move to improve our position?" Think about the last time you faced a significant setback. Did you waste energy on self-criticism or wishful thinking? What if instead, you had immediately shifted your focus to the concrete next step that would move you forward? This is the power of neutral thinking - it frees you from emotional baggage and positions you to take effective action regardless of circumstances.