
In "Fit for Growth," PwC's top strategists reveal how companies achieve 10% higher shareholder returns through strategic cost-cutting. Endorsed by Walgreens and ConAgra CEOs, this 2017 guide answers: What if your next restructuring actually fueled growth instead of just cutting fat?
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What if everything you believed about cost-cutting was wrong? Most executives see it as the enemy of growth-a necessary evil that weakens companies in pursuit of short-term savings. Yet some organizations have cracked a different code entirely. IKEA drops prices 1.5-2% every year while growing at 10% annually. Amazon relentlessly cuts operational costs while dominating new markets. Southwest Airlines maintains the industry's lowest costs while expanding profitably. These companies aren't choosing between efficiency and expansion-they've discovered how strategic cost management actually fuels growth. The secret lies not in cutting everything equally, but in knowing precisely what matters and what doesn't. This distinction separates thriving companies from those that vanish into bankruptcy, as Circuit City learned too late when it sacrificed its greatest strength to save pennies.