
Discover why Ali Abdaal's "Feel-Good Productivity" - nominated for Goodreads Choice Award - challenges everything you know about getting things done. Can joy actually make you more productive? With 54 science-backed techniques, this YouTube sensation's counterintuitive approach is revolutionizing how millions work.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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Imagine being handed control of an entire hospital ward on Christmas Day as a new doctor with eight chilling words: "Merry Christmas. Try not to kill anyone." This crisis moment led me to question everything I'd been told about productivity. Was success truly meant to be painful? What if the secret to accomplishing more wasn't grinding harder but actually feeling better first? This counterintuitive approach - "feel-good productivity" - transforms not just work but lives. It's the philosophy that helped Netflix grow from a rejected Blockbuster pitch into a $300 billion company, and it's the science behind why positive emotions fundamentally change how our brains work and what we can achieve. The truth is that productivity doesn't require suffering - it thrives when we feel good first.