
Discover why alcohol isn't just a vice but humanity's secret weapon. Slingerland's interdisciplinary masterpiece reveals how drinking shaped civilization by enhancing creativity and building trust. Wine expert Natalie MacLean calls it revolutionary - could our collective buzz actually explain how societies thrive?
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Imagine Mark Zuckerberg sealing a multi-billion dollar acquisition not with signatures on contracts, but with shots of tequila. This isn't just Silicon Valley eccentricity - it's an echo of humanity's oldest social technology. For thousands of years, from ancient Chinese emperors to medieval European guilds, alcohol has served as the lubricant of human connection. Our seemingly irrational love affair with intoxication isn't a design flaw but rather a sophisticated adaptation that helped transform selfish primates into civilization-builders. With over 2.4 billion active consumers globally, alcohol remains humanity's most widely used psychoactive substance. Archaeological evidence - from 20,000-year-old cave carvings to 9,000-year-old Chinese pottery with chemical traces of primitive wine - reveals just how deep this relationship runs. Why would evolution preserve a seemingly self-destructive behavior? The answer lies in alcohol's unique ability to temporarily disable our prefrontal cortex, enhancing creativity, alleviating stress, building trust, and enabling the cooperation that civilization requires.