
In "Doing Good Better," William MacAskill revolutionizes charity through data-driven altruism. This manifesto sparked a global movement, inspiring thousands to rethink their careers and donations. Even skeptics become converts - just ask Simon Eskildsen, who immediately changed his giving after reading the final page.
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Picture thousands of African children exhausted, pushing a merry-go-round in circles-not for fun, but because their village desperately needs water. This was the reality of PlayPumps, a development project that seemed brilliant on paper: kids play, water flows, communities thrive. Celebrities endorsed it. Laura Bush wrote a $16.4 million check. By 2009, nearly 2,000 pumps dotted southern Africa. Then the truth emerged: children grew too tired to play, leaving women to push the heavy equipment themselves. The pumps delivered less water than traditional hand pumps while costing four times more. Most broke down without repair. The American branch quietly shut down, admitting failure. Meanwhile, researchers testing simple deworming programs discovered something remarkable: five cents bought an additional day of school attendance. Ten years later, those dewormed children earned 20% more income. One approach relied on emotional appeal and untested assumptions. The other used rigorous evidence and cost-effectiveness analysis. The difference? Thousands of transformed lives versus wasted millions and broken promises. This pattern repeats across development work: Scared Straight programs aimed to deter juvenile delinquency by exposing at-risk youth to prison conditions, but they actually increased crime rates by 28%. Clothing donations to East Africa have severely impacted local textile industries, potentially causing more long-term harm than good. Good intentions aren't enough-we need evidence, rigorous testing, and honest evaluation of what actually works versus what merely feels good.