
Naomi Klein's explosive expose reveals how crises enable corporate takeovers and political manipulation. Praised by Nobel Laureate Joseph Stiglitz and adapted into a Winterbottom documentary, this "brilliantly conceived" work asks: What if disasters aren't just tragedies, but strategic opportunities for the powerful?
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Break down key ideas from Chokdoktrinen into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Chokdoktrinen into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Chokdoktrinen through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

Get the Chokdoktrinen summary as a free PDF or EPUB. Print it or read offline anytime.
Picture a city underwater, its poorest residents stranded on rooftops while helicopters evacuate the wealthy. Now imagine that same catastrophe becoming a business opportunity-a chance to demolish public housing, privatize schools, and reshape an entire community according to corporate blueprints. This isn't dystopian fiction. It's the pattern that repeats whenever disaster strikes in our modern world. From military coups to tsunamis, from financial crashes to pandemics, crises have become profitable ventures for those positioned to exploit them. This systematic opportunism has a name: the shock doctrine. It operates on a simple but chilling premise-populations reeling from collective trauma will accept radical economic transformations they would normally resist. The formula is consistent: shock the system, push through sweeping changes while people are disoriented, then use force if resistance emerges. The shock doctrine didn't emerge by accident. It traces back to economist Milton Friedman, who recognized that "only a crisis produces real change." His insight became a playbook: keep free-market policies ready for the moment disaster strikes. But there's a darker genealogy here. The same theories about disorienting individuals through electroshock-developed in CIA-funded experiments during the 1950s-were scaled up and applied to entire nations. Just as psychiatrists believed they could create a "blank slate" in patients' minds, economic reformers sought to wipe away existing social structures to rebuild from scratch. This isn't merely opportunistic timing. The system actively requires catastrophes, creating perverse incentives where human suffering becomes a market signal. Wars, natural disasters, and economic collapses feed what has grown into a disaster capitalism complex-a network of corporations that view tragedy as their primary business model.