
Dive into the $7 million neuromarketing study that revealed cigarette warnings actually increase cravings. "Buyology" exposes the subconscious forces driving our purchases, predicting TV hits with brain scans when traditional research fails. Your brain isn't buying what you think it is.
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Every day, we encounter thousands of marketing messages. Yet somehow, certain brands capture our hearts while others fade instantly from memory. Why does Apple inspire almost religious devotion? How do some jingles get stuck in our heads for decades? The answers lie not in what we say, but in what happens deep within our brains. Through a groundbreaking $7 million study involving over 2,000 volunteers across five continents, Martin Lindstrom uncovered a startling truth: approximately 90% of our purchasing decisions occur in the subconscious mind, beyond our conscious awareness. This explains the enormous gap between what people claim influences their buying decisions and what actually drives them to reach for their wallets. When we shop, we're largely unaware of the invisible forces guiding our choices - forces that marketers are increasingly learning to manipulate through the emerging field of neuromarketing.