
Shark Tank's Matt Higgins reveals why eliminating Plan B unlocks extraordinary success. From Scarlett Johansson to NFL Coach Rex Ryan, discover why the boldest achievers burn their boats. Wall Street Journal bestseller that transforms fear into fuel - your roadmap to unleashing untapped potential.
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What if the greatest risk isn't taking a leap, but staying exactly where you are? Matt Higgins sat in a roach-infested Queens apartment at fourteen, watching his mother slowly die, and made a calculation that would define his life: deliberately fail high school to escape poverty faster. His science teacher sneered, "I'll see you at McDonald's." Matt shot back, "If you see me at McDonald's, it's because I own it." That gamble-dropping out, acing the GED, jumping straight to college-launched a trajectory from welfare to Shark Tank. But here's what matters: the decision itself mattered less than the philosophy behind it. Give yourself no escape route, and you'll find ways forward you never imagined possible. We spend our lives building safety nets, convinced that backup plans equal wisdom. Yet research reveals a troubling truth: simply creating a Plan B reduces motivation and performance. When you know you have somewhere soft to land, you don't fight as hard to stay airborne. Arnold Schwarzenegger puts it bluntly-people perform better when there's no safety net. This isn't recklessness; it's strategic commitment. The boats you need to burn aren't literal ships but the comfortable narratives holding you in place.