
In "Bored and Brilliant," podcast host Manoush Zomorodi reveals how our smartphone addiction kills creativity. Born from her wildly successful WNYC experiment, this counterintuitive guide shows why spacing out isn't wasting time - it's your brain's most productive state.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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A successful radio host sits at her desk, staring at a blank screen. She has everything she needs-time, resources, a platform-yet nothing comes. Her creative well has run completely dry. The culprit isn't burnout or lack of talent. It's the device in her pocket, the one she checks 100 times a day, filling every crack in her schedule with scrolling, swiping, refreshing. When Manoush Zomorodi recognized this pattern in 2015, she launched an experiment that would attract over 20,000 participants worldwide, all desperate to reclaim something they'd lost without realizing it: their ability to be bored. What emerged wasn't just a week-long digital detox-it was a wake-up call about what we're sacrificing in our race toward constant connectivity. We've developed an oddly intimate relationship with our devices. We dress them in expensive cases, keep them against our bodies, feel phantom vibrations when they're not even there. One person described their phone as "a best friend who has all the best and worst qualities." Another compared his device to "a baby's binky"-a security object that soothes anxiety but creates troubling dependency. In Manhattan, one-third of pedestrians use phones while walking. At busy intersections, nearly half ignore red lights because they're distracted by screens. Our smartphones have colonized nearly every moment-waiting in line, riding elevators, even walking down the street-transforming potential thinking time into consumption time.